Story Digital Wins Gas-O-Fast’s Digital & Mainline Mandate

Mankind's Gas-O-Fast, a trusted name in acidity relief and digestive care, has given its full-funnel digital and mainline mandate to Story Digital as its new creative agency. With this collaboration, Story Digital will be managing the brand's 360-degree communication strategy, strengthening Gas-O-Fast's established reputation with fresh, innovative and quirky storytelling approaches that resonate with today's consumers.

Pratiek Sawhney, Co-Founder of Story Digital, shared his excitement: “India has always been a paradise for food lovers, but acidity can often be an unwelcome guest. Gas-O-Fast has been a trusted solution for millions, and we’re thrilled to bring our creative energy to the brand. With Story Digital handling digital and mainline communication, we aim to create a dynamic brand experience through strategies that truly resonate with the audience and keep Gas-O-Fast a household favourite nationwide.”
Known for its instant action and ayurvedic ingredients, Gas-O-Fast has become a household name in digestive care. Whether you’ve binged on mom’s butter-laden parathas or savoured those extra-spicy golgappas, Gas-O-Fast has your back (and your belly).

Joy Chatterjee (VP - Sales & Marketing, Mankind Consumer Products Pvt. Ltd.) added, "Story Digital's creative approach perfectly aligns with our vision to connect with consumers in a meaningful way. Their proven ability to drive engagement and create innovative, quirky campaigns made them the obvious choice. We're thrilled to collaborate with them and can't wait to see what fresh, exciting ideas they'll bring to the table."
Story Digital is a creative agency pioneering the #NewAgeOfAdvertising. The agency specializes in achieving top-of-funnel brand objectives through creative ad campaigns, social media marketing, integrated brand solutions, short-form content creation, and film production. Driven by consumer behavioural insights, Story Digital creates bold, innovative advertising that resonates with modern audiences and skips the 'skip' button in today's attention-competitive landscape.