Strong Start to Q2 with multiple new wins: Genesis Burson-Marsteller

Genesis Burson-Marsteller, leader in integrated communications, specialising in public relations, public affairs, crisis communications and digital marketing, has ended the first quarter with multiple new wins across all of its public relations practices, including Consumer & Brand Marketing, Corporate, Healthcare, and Technology. New clients for Genesis Burson-Marsteller include Micromax, India’s largest domestic mobile handset manufacturer; Apollo Hospitals, leaders in healthcare services; upcoming Ashoka University, India’s philanthropic initiative created by industry veterans; Prime Focus Limited, world leaders in visual effects, and Times of India Film Awards, the preeminent international awards programme. 

Genesis Burson-Marsteller is now in its 20th year, serving a diverse range of clients across integrated communications platforms. “We are proud of the work we do for so many world-class companies and organisations, and pleased that we continue to attract such high calibre clients across a range of industries and geographies” stated Nikhil Dey, President, Public Relations.
Specialising in strategic and uniquely tailored programmes, Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

Micromax started as an IT software company in the year 2000, working on embedded platforms. In 2008, it entered the mobile handset business and by 2010 had become one of the largest Indian domestic mobile handset companies by offering unique affordable innovations. The brand’s diverse product portfolio today embraces more than 60 models, ranging from feature-rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit, including the 30-day battery backup, dual-SIM phones, QWERTY keypads, and universal remote control mobile phones. Micromax has presence in more than 500 districts through 100,000 retail outlets in India. The company has a strong global business presence spread across Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.

With over 8500 beds across 50 hospitals, and a significant presence at every touch-point of the medical value chain, Apollo Hospitals is one of Asia’s largest healthcare groups. Commenced as a 150 bed hospital, today the group has grown exponentially both in India and overseas. Its growth is often said to be synonymous with India emerging as a major hub in global healthcare.

Prime Focus Limited, a global leader in media and entertainment industry services employs over 4,500 professionals in 19 facilities across 3 continents and 4 time zones. It provides end-to-end creative and technical services including visual effects, stereo 3D conversion, video/audio post-production, Digital Intermediate, equipment rental, digital content management and distribution, versioning and adaptation to the Film, Broadcast, Advertising and Media industries. Prime Focus is behind path-breaking technologies like CLEAR™ (Hybrid Cloud enabled enterprise digitization platform) and View-D™ (stereoscopic 2D to 3D conversion). The company partners content creators at every stage of the process ensuring work flow efficiencies, cost optimization and creative enablement. Listed on the BSE and NSE of India, Prime Focus has operations in Los Angeles, New York, Vancouver, London and Mumbai.

The upcoming Ashoka University is a philanthropic initiative by industry veterans to create the next benchmark institution in India at the undergraduate level. International Foundation for Research and Education (IFRE), the not-for-profit entity leading this proposition, is an independent body with a stated aim and vision to significantly alter the paradigm in Indian higher education. The Young India Fellowship Programme was created by the same team at IFRE as a prototype of Ashoka University in showcasing its core belief in the power of a liberal, multi-disciplinary education to transform bright young minds of India.

The Times of India Film Awards is a global IPR envisioned to be the definitive awards platform felicitating the Bollywood fraternity. The Times of India Film Awards is envisioned to be popular choice awards where Bollywood fans across the world vote on the nomination categories to determine the winners of the popular choice categories. The Awards will serve to connect with the global film communities and further popularize Bollywood in international destinations and communities, thus taking the charm of Bollywood to global destinations and engaging with the global Indian, as well as South Asian communities, and fans of Bollywood across the world.