Studio One to do Life & Beauty Weekly for P&G

Studio One ' leading creator and syndicator of multimedia content online ' has been appointed by Procter & Gamble to roll out an editorial offering called Life & Beauty Weekly. The publication will feature content primarily aimed at women between the age bracket of 21 to 34. The content will range from topics like beauty, nutrition, family and health.

Studio One has roped in Beth James ' a respected journalist who contributes to brands like The Oprah Magazine, Shape and Good Housekeeping. Beth will be serving as the managing editor of Life & Beauty Weekly. Studio One will promote Life & Beauty Weekly by sharing it with more than 500 partners that the company has. This will help Life & Beauty Weekly penetrate the realms of TV stations run by Fox, ABC, CBS, NBC, AOL and Yahoo. it was reported that 175 sites have signed already.

A website dedicated to the publication is also already in place. The website will further the plan of establishing Life & Beauty Weekly and P&G's Head & Shoulders is currently acting as the site's official sponsor.