Sukhbir becomes InstaSanta in Swiggy Instamart’s 10-Minute Gifting Campaign

Swiggy Instamart, India’s leading on-demand quick commerce platform, is adding a unique twist to Christmas with its InstaSanta campaign. Featuring Indian singer the Bhangra King, Sukhbir, the campaign brings a groovy Santa Claus – complete with a souped-up tractor and gifts delivered in just 10 minutes.

Blending festive cheer with the convenience of quick commerce, the campaign kicks off with a hilarious new ad film starring Sukhbir as InstaSanta, a desi Santa on a tractor who delivers gifts with unmatched flair. Set to the beats of Sukhbir’s iconic party anthem “Oh Ho Ho Ho,” the campaign brings festive energy with a relatable Indian touch. Shortly after launching, the ad film has already garnered over 2.1 million views.

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Mayur Hola, VP – Marketing, Swiggy, said, “This campaign is our way of reimagining festive traditions for today’s audience. We wanted to add a local touch to the global Christmas story, and who better than Sukhbir to embody the spirit of InstaSanta? We’re celebrating the joy of gifting, quick deliveries, and cultural vibrancy that resonates with our customers.”

Swiggy CGO and Co-founder, Phani Kishan also shared his excitement about the collaboration on X and LinkedIn

The scene opens in Santa’s warm and bustling workshop, where he reveals an unexpected surprise: this year, he’s not the only one delivering Christmas cheer. Enter InstaSanta, played by Sukhbir, sporting a festive red jacket and cap, who brings his signature Punjabi swagger to the Christmas season. Swapping the traditional sleigh for a decked-out tractor and joined by delivery partners on bikes, InstaSanta rolls through farmlands and streets, delivering gifts and spreading joy in true desi fashion.

As Sukhbir grooves to his iconic “Oh Ho Ho Ho,” the festive vibes are impossible to ignore. From plum cakes to Secret Santa surprises, InstaSanta ensures every delivery is as entertaining as it is quick. Whether it’s kids gleefully unwrapping presents or onlookers breaking into impromptu jigs, the ad captures the true spirit of Christmas with a delightful Indian twist. Sukhbir’s chart-topping beats paired with Swiggy’s 10-minute delivery promise makes this campaign a true Christmas cracker.

While the ad film takes center stage, Swiggy Instamart is bringing InstaSanta to life with festive hampers filled with goodies, delivered to select customers across India. These surprises are a playful nod to the classic Christmas tradition of hanging stockings, reimagined with Swiggy’s signature twist. With InstaSanta at the helm, gifting is no longer a chore—it’s a party!

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