Swiggy Instamart unveils InstaFart: A First-of-Its-Kind Meme Experience

As internet memes continue to take over the digital world, Swiggy Instamart is bringing them to life in a big way with the launch of InstaFart, a quirky, first-of-its-kind activation that celebrates the absurdity and humor of viral internet moments. Launched at Mumbai’s Carter Road, this quirky and fun activation lets visitors experience memes in the most interactive way possible.

InstaFart is an exciting collection of meme-inspired products, including iconic internet references and hilarious gadgets that offer visitors a glimpse into the chaotic, meme-filled universe of Swiggy Instamart. From a Ganji Chudail toy that repeats everything you say to a Meme Phone that delivers side-splitting audio at the press of a button, the activation turns internet humor into tangible, laugh-inducing experiences. It also features the Chwenche Rupee Meme Bag, a perfect throwback to a viral moment that anyone familiar with internet culture will instantly recognize.

Commenting on the activation, Mayur Hola, VP – Marketing at Swiggy, said, “At Swiggy Instamart, we love turning internet culture into real-world experiences. With InstaFart, we are celebrating the viral moments that have become part of online conversation and giving our customers a chance to interact with them in an entirely new way. Memes are more than just jokes—they shape the way we communicate and connect. And now, they’re here to stay, with a tangible twist.”

This playful activation, created in collaboration with One Hand Clap, engages consumers with fun, hands-on experiences while showcasing Swiggy Instamart’s unique ability to turn digital culture into real-world experiences. The event serves as an extension of Swiggy Instamart’s popular range of out-of-the-box activations, including previous hits like InstaWarmer and InstaMAUT.

The activation has already created a buzz across social media, with excited visitors sharing their InstaFart moments through photos and videos, further amplifying the fun and creativity of the event. The cheeky concept has caught the attention of Mumbai’s residents, blending memes, interactive experiences, and a touch of Swiggy Instamart’s signature style.

InstaFart showcases Swiggy Instamart’s ability to tap into the pulse of internet culture while delivering a real-world experience that’s as unpredictable as the memes themselves. Because when memes rule the internet, why not let them rule the streets too?