SVF bags Media & Creative Agency mandate of iconic jewellery brand MPJ Jewellers

This partnership with SVF Brands aims to increase MPJ’s brand awareness, footprint and to execute strategic media and advertising spends across TV, Digital, Cinema, OTT & Content.

A Collaboration for a New Era in Jewellery Advertising

This partnership marks a significant milestone for MPJ Jewellers as it embarks on a journey to create a fresh and dynamic approach of the brand. SVF Brands' expertise in strategic media buying and content creation will help MPJ Jewellers to amplify its brand narrative and reach new audiences.

Subhashree Ganguly Joins as Brand Ambassador

A key highlight of the collaboration is the appointment of Bengali superstar Subhashree Ganguly as the new brand ambassador for MPJ Jewellers. Embodying elegance and grace, Subhashree is seen as a perfect representative for the brand and is expected to resonate with audiences across demographics.

Mr. Soumik Roychowdhury, Managing Director (MPJ) : “We are thrilled to announce our partnership with SVF Brands as our Media and Creative Agency. We at MPJ Jewellers have always taken the road less travelled, we have believe the best ideas can come from a team that believes in your journey and shall remain a part of your growth in the industry. This partnership is a significant milestone for us as we begin to redefine the way jewellery is perceived and experienced. With Subhashree Ganguly on board, we are confident in our ability to capture eyeballs."

A Commitment to Innovation

Mr. Arindam Biswas, Vice President (SVF) : “We are delighted to partner with MPJ Jewellers on this exciting venture. At SVF Brands, we believe in the power of storytelling to create meaningful connections, and we are eager to leverage our expertise to elevate MPJ Jewellers to new heights of success. Together, we aim to deliver experiences that resonate with audiences on a deeper level. The partnership also launches our new division of media buying and a full service creative agency, combining our expertise in content and technology.

Both MPJ Jewellers and SVF Brands are committed to breaking away from traditional jewellery advertising tropes. Audiences can expect a fresh and dynamic approach that transcends the boundaries of conventional marketing and advertising.