Kinder Schoko-Bons Crispy encourages mothers to take a day off
On Mother’s Day this year, Kinder Schoko-Bons Crispy, from the house of Kinder, has released a digital campaign that encourages mothers to take the day off. With the insight that a mother is always on duty for her children, Kinder’s new campaign titled #BonToBeTogether showcases a classified advertisement in the newspaper by a child looking for someone other than a mother to help with homework.
The ad further mentions the eligibility criteria for the task and mentions that he does not want to bother his mom because it’s Mother’s Day weekend, encouraging readers to not inform his mom about the same. To create curiosity and buzz, this classified ad was posted by Bollywood actors Karisma Kapoor, Bengali actor Subhashree Ganguly on their social media platforms.
A digital video by the brand showcases that this Mother's Day, the brand has taken the work out of homework and witnessed memorable pictures of mothers spending time with their kids thereby with a pack of Kinder Schoko-Bons Crispy.
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