Swaraj launches new campaign for Target 630 featuring MS Dhoni

Swaraj Tractors, a part of the Mahindra Group and a swiftly growing brand in the domestic tractor industry, proudly presents a thrilling new campaign which stars Swaraj's revered brand and customer  ambassador, MS Dhoni.

 The advertisement exquisitely encapsulates  the efficacy and effortlessness of utilising the Swaraj Target 630 in horticulture, inter-row cultivation, puddling & other farming activities, enabled due to its powerful engine and trailblazing features. 

The commercial unfolds with Dhoni's visit to a friend's farm, where he encounters the Swaraj Target 630. Enthralled by its performance and features, Dhoni takes the tractor for a spin, travelling through sugarcane fields, vineyards, horticulture patches, and paddy fields. This exhibits the multi-utility capacity of the Swaraj Target and offers a visual evidence to the tractor's groundbreaking features and performance.

 Throughout the commercial, Dhoni's joy and satisfaction with the Swaraj Target 630 are discernible as he navigates the farm terrain effortlessly. Accompanied by a memorable jingle, the commercial incorporates the utter glee and effortlessness of operating the Swaraj Target 630.

 This marks Swaraj's second commercial featuring M S Dhoni. The first commercial featuring the legendary cricketer received overwhelming praise from farmers across the country, who appreciated Swaraj's commitment to delivering high-quality and technologically advanced machinery. This new advertisement builds upon the success of its predecessor, further solidifying Swaraj's position as a trusted brand among farmers.

 The new TVC has been created by FCB Interface for Swaraj and will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from May 10, 2024.