Switch-Hit Sports to manage brand portfolio of Hockey Players Raghunath and Uthappa

Bangalore based sports management firm, Switch-Hit Sports, today announced its association with drag-flicker Raghunath and forward SK Uthappa, to source endorsements and other brand building activities.

The young Kodava lads recognized as key players on the national field hockey team will be instrumental in India's Olympic Campaign in London. Uthappa, an attacking forward, hogged the limelight in last year's National championship in Bhopal, where he was adjudged the best player, while Ragunath who has more than a ton of goals to his name has been playing on the Indian team for over 6 years.

Commenting on the association, Dhruv Mullick, Founder & Chief Executive Officer at Switch-Hit Sports said, "Our firm believes in innovation and looks to constantly expand our horizons on a wide canvass of Indian sports. Hockey is enjoying a much welcomed period of resurgence in India, and our association with Raghunath & SK Uthappa firmly instills our commitment to Hockey, particularly in an Olympic year where our hockey team will capture the nation's interest and new sporting icons will emerge."

Raghunath, who was delighted by the back of a professional management team, opined "It's a privilege to be associated with a young, dynamic firm, that is committed to working for the betterment of Indian Hockey, especially in an Olympic year, when our players are bound to catch the attention of brands, advertisers and the media. I look forward to a successful partnership with Switch-Hit Sports at one of the most crucial stages in my career, and for Hockey in India."

Founded in October 2011, Switch-Hit Sports is the brainchild of Dhruv Mullick, who had earlier spent five years in the Indian sports management industry, with stints at the UB Group's sports marketing division, Professional Management Group and Globosport India, before launching his entrepreneurial venture. Switch-Hit Sports also manages the brand investment portfolio of upcoming Karnataka cricketer Kunal Kapoor.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment