Thums Up launches its new TVC "The Freefall"

The new communication continues to amplify the philosophy of "Bold Masculine Leadership" which challenges the consumers to embrace life, challenge the status quo, inspire and live life on their own terms - Live Life Like Thunder. Through the new campaign Thums Up Inspires today's generation of Indian male youth to do something different, to stand out from the crowd, to lead¦and create their own path.

"The Freefall' TVC has been conceptualized by Sainath Saraban, Executive Creative Director, Leo Burnett, directed by famous Hollywood action director, Nick Livesey (part of Hollywood blockbusters like Black Hawk Down, Gladiator and Hannibal). The Toofani Anthem for the campaign has been composed by the lyricist duo of Ram Sampath of Delhi Belly fame and National Award Winner Amitabh Bhattacharya.

As in the "Highway' film, the film features one of India's biggest action movie stars, Mahesh Babu; top model turned actor, Sahil Shroff; winner of Khatron ke Khiladi 2011, Dhaval Thakur, and the bold and beautiful Kingfisher Calendar Girl Angela Johnson.