Siddhesh Shirsat

Ever wondered how a team builds a loyal fanbase that sticks through thick and thin? Or how do they score big partnerships beyond the boundary....

Castrol India’s recent campaign featuring Shah Rukh Khan has ignited conversations across the nation, strategically timed to coincide with the....

At a recent Editors Guild of India event, media veteran Uday Shankar, Co-founder, Bodhi Tree Systems, and Vice-Chairman, JioStar, delivered a stark....

From its humble beginnings in 1924 Turin, Italy, where Virginio Bruni Tedeschi first envisioned Cavi Elettrici e Affini Torino, CEAT’s journey....

As the boundaries of the cricket pitch blur with the lines of marketing strategy, the Indian Premier League (IPL) emerges as a roaring colosseum for....

The landscape of sports marketing has undergone a seismic shift, propelled by the omnipresence of social media. No longer are brands confined to....

It’s a whole new ball game, and frankly, it’s about time! Women athletes are no longer just making headlines for their athletic feats;....

In a market where fitness is no longer a trend but a way of life, ASICS has solidified its position as the go-to brand for performance running gear....

With the ICC Champions Trophy gaining momentum, advertisers are stepping up to the crease, ready to play their biggest innings yet. JioStar has....

As India moves toward a more digital future, the Out-of-Home (OOH) advertising industry is undergoing a major transformation. With significant events....

In an exclusive interaction with Adgully, Dr Aruna Sharma, Policy Advisor, Development Economist, and former Secretary to the Government of India,....

As India’s real money gaming sector continues to expand, the need for robust consumer protection and clear regulations has become more....