Tanishq launches new ad campaign

Tanishq, the jewellery brand has never made its presence felt in the wedding segment. It has never been known for wedding jewellery like the way family jewelers are. But now with the new television ad, the brand hopes to establisih itself as the wedding jewellery specialist.

Tanishq's new advertisment is conceptualised by Lowe Lintas. The company has come up with a ad to establish Tanishq firmly in the wedding jewelry space by building a strong emotional connect with consumers. The brand seeks to solve the modern day dilemma of parents who desire to have their daughters marry and daughters who are in no real rush for marriage.

The execution is a charming tale of how a mother uses the Tanishq jewellery to make her daughter see herself as a bride which consequently makes her open to an arranged marriage.

The ad film has been directed by Vinil Mathew.