Uma Sivakumar joins 1 Rediffusion's TME as national digital head

1 Rediffusion group has appointed Uma Sivakumar as National Digital Head. She will be responsible for the Media deliveries on Digital for all offices of TME.

Divya Radhakrishnan, President TME said, "With the evolution of media consumption, digital has become a key focus areas across the portfolio of brands that we manage. So far, we were working with external partners to deliver digital solutions. However we felt the need to get the expertise in-house and with Uma leading this role I am confident that our digital solutions are going to live up to TME's brand promise of delivering OTX tm (Opportunity to Experience) through our process of Market Contact Planning."

Uma Sivakumar, National Head ' Digital said, "What excites me about is the opportunity to work with the diverse & interesting bouquet of clients of the Group. My responsibility will be to provide a digital media orientation within the agency as well as to all our clients."

Uma is a Media specialist with well rounded exposure to all aspects of online media with an experience of over 10 years in this space. She joins TME from Tribal DDB (Mudra Group) where she was heading on-line media for the last 4 years. Previous to that she was with Interactions, the interactive division of Group M. Uma has handled the digital business of a wide range of clients such as Times Business Solutions, Reliance group, LIC, Citibank, Volkswagon, HSBC, Godrej among many others.