Tata CLiQ Luxury teams up with Farah Khan for quirky Black Friday campaign

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has kicked off its highly anticipated Black Friday Sale with a bang, teaming up with Bollywood’s very own director, choreographer, and icon Farah Khan for a quirky and humorous social media campaign.

The video offers a hilarious, no-holds-barred look at celebrity life and shopping, blending humour, truth bombs, and an irresistible call to indulge in the luxe world of Tata CLiQ Luxury.

In the witty video, Farah Khan uses her trademark sass and humour to poke fun at the common celebrity tropes surrounding skincare, fitness routines, and luxury shopping. With her candid take on these clichés, she breaks down the glam façade to reveal a relatable side of celebrities—one that is just as hooked on the allure of luxury as any regular shopper, especially during the Black Friday Sale.

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The video not only showcases Farah’s sharp wit but also highlights the amazing deals available during the Tata CLiQ Luxury Black Friday Sale, where premium and luxury global and Indian brands are offered at jaw-dropping prices. Farah humorously explains why it’s the perfect opportunity to shop for everything from fashion and beauty to watches, home decor, and more.

Speaking about the campaign, Gopal Asthana, CEO of Tata CLiQ, said: “The Black Friday Sale is one of our flagship events, featuring never-before-seen offers across premium and luxury global and Indian brands. With the theme ‘expect the unexpected,’ we’ve teamed up with Farah Khan to bring an element of surprise, fun, and relatability to the campaign. Farah’s wit and charm perfectly capture the desire for luxury shopping and make this sale even more exciting. We invite consumers to embrace the festive spirit and indulge in our Black Friday Sale.”

The Tata CLiQ Luxury Black Friday Sale offers discounts of up to 50% across categories like apparel, beauty, accessories, footwear, home, jewelry, and watches from leading global and Indian luxury brands. The sale is live until December 2nd, 2024, so make sure to grab your favorites before the time runs out.

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