The Sleep Company launches #SleepPeacefully!Every.Single.Night Campaign

In a world where demanding lifestyles, gruelling work hours, and heightened stress levels dominate, quality sleep has become a luxury few can afford. Recognizing this pressing issue, The Sleep Company, India's pioneering comfort-tech brand, is thrilled to announce its collaboration with renowned actress Raashii Khanna for the highly anticipated #SleepPeacefully!Every.Single.Night campaign. This digital-only campaign aims to create awareness about the transformative power of SmartGRID technology and revolutionise sleep patterns across India, in the spirit of influencer engagement, following the success of previous initiatives.

"Sleep is not a luxury; it is a necessity for our well-being," asserts Priyanka Salot, Co-founder of The Sleep Company. "With the #SleepPeacefully!Every.Single.Night campaign, we aim to empower individuals to prioritise their sleep and experience the incredible potential of SmartGRID technology. By teaming up with the marketing perspective of our exceptional team and the talented Raashii Khanna, we are confident that this campaign will redefine the sleep landscape and inspire a nation to embrace peaceful sleep every single night." 

The #SleepPeacefully!Every.Single.Night campaign is conceptualised by The Sleep Company’s in-house marketing team and executed in collaboration with Raasta Studios. The digital campaign features three films which have been launched across the company’s social network and other digital channels. The thought behind this campaign is to instil the importance of peaceful sleep and showcasing the benefits of SmartGRID technology. Together, The Sleep Company is setting new standards for sleep in India and reshaping the way people perceive and experience restful nights.

Ripal Chopda, Chief Marketing Officer of The Sleep Company, shares his perspective on the campaign: "Our goal with the #SleepPeacefully!Every.Single.Night campaign is to ignite a sleep revolution in India. We want to spread the message that quality sleep is crucial for overall well-being, and it starts with choosing the right mattress. The SmartGRID technology offers an unparalleled sleep experience that is peaceful, comfortable and supportive. With India being the second most sleep deprived country in the world, through this campaign, we aim to inspire people to focus on their sleep health and create a brand positioning that resonates with a peaceful sleeping experience every single night.”

Aligned with the upcoming festive season, The Sleep Company aims to inspire individuals to make sleep a priority and indulge in the peace and tranquillity that SmartGRID technology offers. After the success of the previous campaigns, the brand looks forward to once again present their incredible proposition of smart sleep to audiences across the country with #SleepPeacefully!Every.Single.Night.

For more information about The Sleep Company and the #SleepPeacefully!Every.Single.Night campaign, please visit www.thesleepcompany.in and follow the hashtag #SleepPeacefully!Every.Single.Night on social media.