Third Wave Coffee & PVRINOX team up to promote kindness

This World Gratitude Day, Third Wave Coffee, one of India’s fastest-growing coffee chains, is teaming up with PVRINOX Pictures to promote kindness through the #WhiteBirdKindnesscampaign.

The campaign coincides with the upcoming release of White Bird, a heartwarming film directed by Marc Forster and based on R.J. Palacio’s bestselling novel, releasing on October 4th. Starring Helen Mirren, Bryce Gheisar, Gillian Anderson, and Orlando Schwerdt, White Bird carries forward the emotional legacy of Wonder by highlighting how even small acts of kindness can make a lasting difference.

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As part of the campaign, Third Wave Coffee invites customers to share their own stories of kindness with the #WhiteBirdKindnessCampaign, encouraging a movement of empathy and goodwill. The initiative will extend beyond the big screen with in-store activations at Third Wave Coffee locations and a social media challenge, aimed at spreading kindness across the country.

The collaboration between Third Wave Coffee and PVRINOX Pictures emphasizes how simple, meaningful gestures can leave a profound impact on our communities. The campaign highlights the idea that kindness is not just a theme in a film but a real-world movement that we can all contribute to.

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