Tigre Blanc appoints Bang in the Middle as its brand custodian

Tigre Blanc, of French heritage and origin, is a luxury brand that best represents the world’s finest vodka with a Parisian Style & charm. Francois Belleville, a Frenchman raised in the hills of Champagne, was inspired to create Tigre Blanc vodka by his dual passions for great wines and spirits and the ‘art of love’.

“Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this needs very seasoned and experienced team, we found that team at Bang in the Middle. We hope to make the brand first choice for the new fashion conscious consumers in partnership with Bang in the Middle” said Ramesh Mani, President Tigre Blanc India

“Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after brand of Vodka in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of web” said Naresh Gupta, Managing Partner, Bang in the Middle

Tigre Blanc or “White Tiger” is the Taoist symbol, which represents the feminine version of erotic and spiritual fulfillment. Tigre Blanc celebrates the spirit and design that would liberate erotic energy and inner freedom.

Each bottle sold helps to save the tigers in wildlife, thanks to the partnership with Panthera. Tigre Blanc is a true sustainable brand, which contributes to the preservation of Nature which has inspired it.