Times Prime Serves Up 'Azadi ka Swad' in Bengaluru This Independence Day

In a creative blend of patriotism, health, and convenience, Times Prime has unveiled its latest campaign, 'Azadi ka Swad', just in time for India's 78th Independence Day. This innovative initiative, launched in partnership with quick-commerce platform Zepto and health-focused snack brand The Healthy Binge, is set to add a flavorful twist to the celebrations in Bangalore.

The 'Azadi ka Swad' campaign offers Zepto Pass customers a unique opportunity: a complimentary pack of specially curated snacks from The Healthy Binge on orders above Rs. 299. This collaboration not only celebrates the spirit of independence but also caters to the growing trend of health-conscious consumerism in India.

Harshita Singh, Business Head and Founder of Times Prime, shared her enthusiasm for the campaign: "As we celebrate India's 78th Independence Day, we are thrilled to launch Times Prime 'Azaadi ka Swaad' in Bangalore. This campaign showcases our commitment to delivering exceptional experiences and promoting wellness. Partnering with Zepto's rapid delivery service and The Healthy Binge's nutritious snacks, we're offering a festive yet health-conscious experience."

The Healthy Binge, known for its innovative millet-based snacks, brings a nutritious element to the festivities. Karan Korke, Co-founder of The Healthy Binge, expressed his excitement about the partnership: "We're delighted to join Times Prime 'Azaadi ka Swaad'. Our commitment to quality and innovation aligns perfectly with this campaign, which celebrates India's diverse tastes and the spirit of independence. The Healthy Binge is excited to contribute to the happiness and health of families in Bangalore with a range of baked chips made with millets like ragi and jowar."

Zepto, with its promise of 10-minute deliveries, ensures that the patriotic spirit reaches customers at lightning speed. Devendra Meel, Chief Business Officer of Zepto, commented on the collaboration: "At Zepto, we are essentially delivering happiness in 10 minutes. Collaborating with Times Prime on 'Azaadi ka Swaad' allows us to extend that joy nationwide, delivering not just products, but a piece of India's rich heritage and celebration to millions of homes - in just 10 minutes!"

This campaign is a prime example of how brands are innovating to create meaningful experiences for consumers during festive seasons. By combining the convenience of quick commerce, the benefits of healthy snacking, and the emotional resonance of Independence Day, Times Prime has crafted a campaign that speaks to multiple consumer needs and preferences.

The 'Azadi ka Swad' initiative also underscores the potential of strategic partnerships in the e-commerce and quick-commerce sectors. By bringing together a digital membership program, a quick-commerce platform, and a health-focused snack brand, Times Prime has created a synergy that enhances the value proposition for all parties involved.

Moreover, this campaign reflects the changing landscape of festive marketing in India. As consumers become more health-conscious, brands are adapting their offerings to include nutritious alternatives even during traditional celebrations. The choice of millet-based snacks aligns perfectly with this shift, offering a healthier option without compromising on the festive spirit.

As India prepares to hoist flags and sing patriotic songs, Bangalore residents can look forward to a unique celebration that combines the joy of Independence Day with the convenience of modern technology and the benefits of healthy snacking. It's a testament to how far India has come in terms of innovation and health awareness, while still holding onto the core values of independence and unity.

For those interested in participating in this patriotic and health-focused celebration, more information can be found at www.TimesPrime.com. As the nation gears up for its 78th Independence Day, Times Prime's 'Azadi ka Swad' campaign offers a fresh and flavorful way to celebrate freedom - one healthy bite at a time.

Also Read: Times Prime Sweetens Independence Day with Massive Ladoo Giveaway