Times Prime Sweetens Independence Day with Massive Ladoo Giveaway

As India gears up to celebrate its 78th Independence Day, Times Prime is set to add a delicious twist to the festivities. The premier lifestyle membership program has announced its 'Azaadi ka Swaad' campaign, promising to distribute a staggering 8,000 kg of ladoos across six cities – doubling last year's offering.

In collaboration with Haldiram's and Zepto, this innovative campaign marries tradition with modern convenience. Zepto Pass users who place orders above Rs. 299 will receive a complimentary box of special Haldiram's ladoos, delivered within a mere 10 minutes.

The initiative, exclusively curated by Haldiram's under their my HR Loyalty Program, aims to unite India's diverse culinary landscape through regional sweet specialties. It's a celebration of freedom and flavor that brings the nation together in a unique and tasty way.

Harshita Singh, Founder & Business Head of Times Prime, captures the essence of the campaign: "We're not just delivering sweets; we're sending out little boxes of joy and freedom. It's our way of bringing India's rich traditions to your doorstep in a modern, convenient package."

For Haldiram's, a brand deeply rooted in Indian celebrations, this partnership represents an exciting blend of tradition and innovation. Kailash Agarwal, President- Retail, QSR at Haldiram's, shares his enthusiasm: "Partnering with Times Prime for 'Azaadi ka Swaad' is an exciting opportunity for us to blend our traditional sweets with modern convenience. Our products have been a staple in Indian celebrations for generations, and we're eager to bring this taste of freedom to households across India."

Adding to the sweetness, Haldiram's is offering free Reward Points under their Loyalty Program to all customers, further enhancing the celebratory spirit.

Zepto, known for its lightning-fast deliveries, brings speed to this patriotic initiative. Aadit Palicha, co-founder of Zepto, underscores the significance of their role: "We're known for our speed, but this time, we're delivering more than just products - we're bringing a slice of India's heritage to millions, and fast!"

Times Prime's commitment to enhancing lifestyle experiences is evident in this campaign. With perks worth up to Rs. 60,000 annually, a Times Prime membership offers value that extends far beyond this Independence Day celebration.

As India prepares to hoist the tricolor, Times Prime invites everyone to savor the taste of freedom. This innovative campaign not only celebrates the nation's independence but also showcases how brands can create meaningful connections by blending tradition with modern consumer preferences.

In a market where customer engagement is key, 'Azaadi ka Swaad' sets a new benchmark for experiential marketing. It demonstrates how brands can leverage holidays and cultural events to create memorable experiences that resonate with consumers on a personal level.

As the sweet aroma of ladoos fills homes across six cities, Times Prime, Haldiram's, and Zepto are not just delivering confections – they're serving up a slice of national pride, one ladoo at a time.