Tired of corrupt politician? Ek ek ko chappal maro!! Says, The Bombay Store's new campaign

MindShift Interactive took a new innovative step to spread awareness about their new flip flops range of footware. The idea was focused towards corrupt politicians. The new range of flip flops was introduced by The Bombay Store via Twitter, creating instant buzz for product. Twitter was used as the primary platform to engage and interact with the audience and make the 'hashtag' -

650 tweets using ChappalMaarohashtag.

Zafar Rais, Founder & CEO MindShift Interactive quotes, said, "BMC Elections were a trigger for us to launch this campaign. Our motive to create the hashtag - "#ChappalMaaro" to address wrong practices carried during elections like not issuing voters card on time, bogus voting etc. With such a positive response from fans and followers, The Bombay Store plans to use the hashtag as Corporate Social Responsibility (CSR) initiative for the brand." He also adds that, "It is very important to understand the consumer pulse and create a campaign that has a strong consumer connect."

ChappalMaaro threaded as the top-most hashtag in India and Mumbai within 25 minutes of its introduction by reaching

Chapal maro campaign could be in the race of being the most viral campaign!!!