Titan takes flight with RUNWAY

Titan Company Limited, India's leading lifestyle brand, has announced its grand entrance into the premium sunglasses market with the launch of RUNWAY from the House of Titan. The first exclusive RUNWAY store has opened its doors in Bengaluru's CMH Road, Indiranagar.
The name RUNWAY evokes the world of high fashion, and the store lives up to its name. RUNWAY offers a meticulously chosen selection of sunglasses from over 20 of the world's most coveted international brands, including Cartier, Oliver Peoples, Prada, and Tom Ford.

This launch complements Titan's existing eyewear business and caters to a growing demand for premium sunglasses in India. The Indian premium sunglasses market is estimated at Rs. 800 crore, with a projected CAGR of 10%. RUNWAY addresses the current market fragmentation by offering a curated shopping experience for discerning Indian consumers.
The first RUNWAY store boasts a sophisticated ambience, strategically located in the heart of Bengaluru. This integrated store combines RUNWAY with Titan Eye+, offering a one-stop shop for all your eye care needs.
Alongside the launch of RUNWAY, Titan has introduced the MyoSlo lens, a revolutionary free-form lens designed specifically for children with progressive myopia. Scientifically proven to reduce eye elongation by 39%, MyoSlo empowers parents to safeguard their children's vision for the future.
The new RUNWAY store goes beyond vision, also housing a dedicated Center for Audiology. This initiative expands Titan's commitment to comprehensive eye and hearing care solutions, offering advanced audiology testing services.
Saumen Bhaumik, CEO of Titan's EyeCare Division, shared his excitement: "The launch of RUNWAY marks a significant milestone for Titan. RUNWAY allows us to cater to a growing segment seeking a premium sunglass experience. This strategic expansion positions us to tap into the burgeoning demand for premium sunglasses and grow the category through RUNWAY retail."
With the launch of RUNWAY, MyoSlo lens, and the Center for Audiology, Titan reaffirms its position at the forefront of delivering cutting-edge solutions for eye and hearing care in India.