WOW Skin Science protects Bengaluru's Traffic Warriors from blazing summer sun

With temperatures soaring in Bengaluru this summer, WOW Skin Science has collaborated with the Bengaluru Police for addressing the challenges which are faced by our  heroes who are spearheading us, battling the scorching dust and sun. As per the Indian Meteorological Department (IMD), Bengaluru has experiennced one of its most hot summers in recent years, augmenting the requirement for an effectual  sun protection.

As a constitutent of its dedication to provide support frontline workers, WOW Skin Science presented 250 sun protection kits comprising their new WOW Sunscreen Gels to Bengaluru's traffic warriors. These kits offered much-needed protection against harmful UV rays and helped in  mitigating the risk of skin damage which is the result of sun exposure for an extended period of time.

 Manish Chowdhary, Co-Founder of WOW Skin Science, highlighted the significance of this collaboration, stating, "WOW Skin Science is committed to the well-being of those who protect our community. Our partnership with the Bengaluru Police aims to provide essential sun protection to our brave traffic warriors, who face prolonged exposure to harsh sunlight during their duties. We are honoured to contribute to the well-being of our traffic warriors."

 Recognizing the critical role of the Bengaluru Police in maintaining public safety, WOW Skin Science conducted extensive interviews and research to understand the unique challenges faced by the traffic police force during summer months. The findings revealed that prolonged exposure to the sun could lead to health risks and various skin problems, including infections, pigmentation, and dark spots.

 Studies indicated that on average, a person could endure only about one hour of peak sunlight without risking sunburn. For officers exposed for longer periods, such as traffic police, effective sun protection was crucial.

With a profound sense of gratitude for our traffic warriors, WOW Skin Science remains committed to fostering lasting partnerships that uplift and empower those who serve our communities with grit and determination.