TME gets account of Allied Blenders & Distillers

TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd., promoted by industry stalwart Kishore Chhabria. The company manufactures some leading brands such as Officer's Choice, Wodka Gorbatschow, Jolly Roger Rum etc. This win followed a multi-agency pitch called for recently by ABD.

Speaking on this Ahmed Rahimtoola, Vice President Marketing, Allied Blenders & Distilleries Pvt. Ltd said "ABD has currently very ambitious growth plans including new launches in the pipe-line, we were looking for a partner to deliver our communication to the target audience in the most appropriate manner and TME's approach seemed to be in line with our thinking"

Divya Radhakrishnan, President TME said "It is our privilege to be associated with the prestigious ABD Group. We look forward to delivering cutting-edge solutions to meet the needs of various brands in ABD's portfolio."