Baskin Robbins joins hands with Make-A-Wish Foundation

Baskin Robbins, a leading name in the ice cream industry, is playing the role of fairy godmother for the courageous kids of Make-A- Wish Foundation of India this month! The brand has joined hands with Make-A- Wish Foundation of India as a part of their month long celebrations commemorating 65 years of their existence.

Through this initiative, Baskin Robbins seeks to bring sunshine into the lives of children of Make- A 'Wish Foundation. As per this initiative, one rupee would be contributed to the foundation from every order of ice cream bought throughout the month. This

The National Coordinator - Corporate Partnerships & Communication, Sadaf Hussain, Make-A- Wish Foundation of India said," We are very happy with this association as it gives us the wherewithal to drive our cause forward. Every day we receive so many wishes which at times are difficult for us to fulfill, with the current market scenario. We really appreciate the gesture of brands like Baskin Robbins who step in to help us fulfill more wishes."

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing