UNIQLO launches UTme! India Art Project
Global apparel retailer UNIQLO has announced the launch of the UTme! India Art Project, featuring designs by young Indian artists inspired by India’s rich cultural heritage and lifestyle. This is the first time UNIQLO has collaborated with Indian artists to design UTme! T-shirts and tote bags. The collection will be available exclusively at the UNIQLO Ambience Mall Vasant Kunj store, New Delhi, launching on Friday, September 20.
UTme! is UNIQLO’s service to easily create unique, original items, including UT (UNIQLO graphic T-shirts). The exclusive India Art Project collection showcases artwork from three young and talented artists, Akshay Singh, Pearl D’Souza, and Neha Sharma. The project features a total of six designs, two by each artist, celebrating India's rich cultural tapestry and empowering emerging young Indian artists.
“We are elated to launch the UTme! India Art Project. It’s exciting to collaborate with talented local artists on such special collections, and this collaboration represents one way that we are strengthening our commitment to the Indian community and celebrating the diversity in their everyday lives” said Nidhi Rastogi, Marketing Director, UNIQLO India.
UTme! is a service that allows customers the experience of designing their own UNIQLO T-shirts. Customers can choose from the selection of stickers in the UTme! machine. The designs will be printed on-site, allowing customers to personalize T-shirts and tote bags in a span of 20 minutes. Pre-printed T-shirts featuring the new designs will also be available at the UNIQLO Ambience Mall Vasant Kunj store.
UTme! India Art Project
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Akshay Singh, a Delhi-based artist and creator, draws inspiration from the vibrant streets of India. His work embodies the beauty of imperfection and the raw authority of trial and error. Through his art, he endeavors to challenge perceptions, provoke introspection, and ignite dialogue among diverse audiences. His creations serve as evidence of his belief in the profound impact of narrative, offering a cohesive narrative that resonates deeply with viewers.
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Neha Sharma is an illustrator who can tame a room full of grown-ups with her doodling and animated stories. With the ability to create characters that are very relatable, her work is full of life that perfectly captures the tiny nuances of day-to-day household situations. Made up of color-coordinated details with an excellent use of creativity, Neha's work makes you feel like you are looking at a scene right in front of you. |
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An illustrator and visual artist from Goa, Pearl has been based in Bombay since 2019. Her work reflects her interest in mental health, gender, inclusivity, and representation. She has a keen eye for local design and storytelling, and her projects often showcase her love for and fascination with the natural world. Most of her work is an amalgamation of at least two or three of these interests. |
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