Kareena and Sidharth unveil UNIQLO's winter essentials in new campaign

Global apparel retailer UNIQLO has announced Bollywood stars Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India.

This exciting partnership coincides with the launch of UNIQLO’s Fall/Winter 2024 campaign, where the two actors showcase the brand's essential winter collection.

Known for their unique style and wide appeal, Kareena and Sidharth embody the core values of UNIQLO’s LifeWear—diversity, functionality, and timeless design. The new campaign brings their personalities to the forefront, highlighting key winter staples. Kareena Kapoor Khan is seen wearing the warm and cozy Fluffy Yarn Fleece Jacket, while Sidharth Malhotra sports the versatile PUFFTECH Parka.
In the 30-second campaign films, both stars effortlessly integrate UNIQLO’s winter essentials into their everyday lives.
Kareena is featured in relaxed settings, from enjoying a misty morning at home to relaxing at a café, all while showing off the comfort and sleek design of the Fluffy Yarn Fleece Jacket.

Meanwhile, Sidharth embraces the cold in his PUFFTECH Parka, from seated scenes on a frosty park bench to hiking across rocky terrains, highlighting the jacket’s functionality and warmth.
Speaking about her collaboration with UNIQLO, Kareena shared: “UNIQLO has always been a favorite for my family and me. Their blend of classic, functional, and versatile clothing makes this partnership feel natural. I’m excited to embody their LifeWear philosophy of authenticity and timelessness.”

Sidharth Malhotra added: “What I admire about UNIQLO is how they merge innovation with timeless style. Their pieces adapt seamlessly to everyday life without compromising on quality or comfort. I’m thrilled to be part of this campaign and share the collection with everyone.”
Nidhi Rastogi, Marketing Director of UNIQLO India, expressed her excitement: “We are delighted to welcome Kareena and Sidharth as the faces of our Fall/Winter 2024 campaign. Both artists reflect the ethos of LifeWear, and their personal styles perfectly align with what UNIQLO stands for—versatility, comfort, and modern elegance.”

The campaign, featuring Kareena and Sidharth in everyday scenarios, showcases key UNIQLO pieces like the Flannel Shirts, EZY Jeans, Fluffy Yarn Fleece Jacket, and PUFFTECH Parka. It will be rolled out across various media platforms, including print, digital, outdoor advertising, and in-store promotions.

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