Varun Sood launches his athlete-inspired clothing line

Varun Sood recently won a lot of critical acclaim for his performance in Karmaa Calling before which the actor was seen in Jug Jug Jeeyo. Varun is all set for a back to back calendar release this year with two web series coming up including Call Me Bae with Ananya Pandey. However, we hear that the actor has been juggling between busy shoot schedules and launching a clothing line of his own. Speaking about how it all started Varun shares, "The idea behind starting my own brand has come from sports personalities that I have always followed. I was always inspired by athletes who started their own brand. Over the years I have built a fairly decent audience on social media, I feel I can resonate with the audience I have built and hence i thought of starting VS. All the designs I have dropped under VS has a specific meaning. Infact VS also isn’t Varun Sood, it means Versus, something that's an integral part of sportsmanship and all sports games as well as life overall!"

We have seen many actors like Tiger Shroff, Varun Dhawan, Hrithik Roshan, Katrina Kaif launch their own lines but its happened much later in their careers. For Varun, the landscape is very different because his social media following already gives him a very strong audience base even though he's just in the beginning of his acting career. Varun's reality tv shows and his constant engagement with his audience has led to a fabulous Gen Z audience for him which he is making the most of with the launch of this new brand!

Looks like actors too are discovering various ways to weave down the entrepreneurial side and now earlier rather than later.