Viacom18 joins hands with iStream.in

The joint venture between, Viacom and Network 18 - Viacom18 has collaborated with iStream.in. The two majors have signed a online video content distribution deal.

According to the reports, under the deal iStream.in will digitise, package and manage all the video content belonging to Viacom18 channels across all online platforms. Through this deal, the company also plans to make the videos of reality shows like Bigg Boss, Fear Factor-Khatron Ke Khiladi as well as serials like Balika Vadhu apart from properties like Roadies and Splitsvilla available online.

iStream will also have access to all archived content from Viacom18 including MTV Bakra with Cyrus Broacha and MTV Loveline with Malaika Arora.

Reports show that iStream.in is also in partnership with YouTube, Dailymotion, MSN, Yahoo, Indiatimes and Sify.