Videocon's 'StreetSmart' grabs attention in north

Videocon Mobile Services had launched its campaign across Punjab and Haryana with a bang and outdoor was the key element of the media mix used to communicate the message "Pakdo Life ka har Signal". StreetSmart, MudraMAX's ambient OOH solution unit is carrying out the extensive OOH campaign. The campaign announces the launch of Videocon's GSM mobile services in Punjab and Haryana telecom circles.

The creative "Pakdo life ka har Signal" conveyed through this campaign, was to declare the launch of Videocon Mobile Services in the respective towns with customised creative in the name of the towns featured in each creative. eg: 'ab Ludhiana pakdega life ka har signal' for Ludhiana and 'ab Panipat pakdega life ka har signal' for Panipat.

Commenting on the campaign, Ravi Ambrose, Country head, StreetSmart, said, "We are delighted to be part of the launch of Videocon Mobile Services in Punjab and Haryana. Together with our client we had identified the role of outdoor as to create rapid awareness for the brand and build a visual continuum across media to create an all round impact... I believe we have been able to do the same for the brand. We have created significant reach and frequency for the brand which were the key objective of the campaign."