We Are Social Named Global Social Media Agency for Carlsberg Group

Carlsberg Group, the renowned beverage company behind popular brands such as Carlsberg, San Miguel, Kronenbourg 1664, Holsten, Tuborg, and Tetley’s, has appointed We Are Social as its global social media agency of record.

The UK office of We Are Social won the highly competitive pitch for the account and will now partner with Carlsberg Group to oversee strategy and creative campaign development, as well as social-first content creation through We Are Social Studios. The agency's responsibilities will span several key brands, including Tuborg, Somersby, and 1664 Blanc, with campaigns rolling out across multiple international markets. We Are Social will work closely with Carlsberg Group's global media agency of record, iProspect.

Henna Mertsola, Carlsberg Group’s global digital marketing and media director, shared, “We were impressed by We Are Social’s combination of creative reputation and global reach, and their ability to bring new technologies into our social approach. We’ll be collaborating to create more globally consistent and social-first content and bring new and fresh ideas to our brands. We’re looking forward to seeing the work come to life.”

Lisa Austin, client partner at We Are Social, commented, “We’re thrilled to be working with such a progressive business as Carlsberg Group, with brands who genuinely want to create cutting-edge work.”

We Are Social’s diverse client roster also includes leading brands like Adidas, Activision, McCain, Pepsi, Meta, and Samsung.