Week at a glance: Broadcast services; Programmatic in 2025; Meme characters; Rewind 2024

Inappropriate to introduce broadcast licensing under Telecom Act: Broadcasters to TRAI

At an open house discussion on Framework for Service Authorisations for provision of Broadcasting Services under the Telecommunications Act, 2023, the general consensus was that broadcasting services be not brought under the Telecom Act. Industry stakeholders firmly insisted that such a move would undermine the unique identity of broadcast services.

Road ahead for Programmatic

Road ahead for Programmatic in 2025: An AI-Powered Odyssey – Part 1

As AI algorithms become more sophisticated and machine learning (ML) models continuously evolve, advertisers will gain unprecedented capabilities to hyper-personalize ad targeting, streamline media buying, and achieve real-time optimization.

Road ahead for Programmatic in 2025: Privacy-First and Blockchain-Driven - Part 2

Havas becomes an independent entity

Following spin-off from Vivendi, Havas becomes an independent, publicly traded company

On December 16, 2024, Havas N.V. announced the successful listing of its ordinary shares on the regulated market of Euronext in Amsterdam under the ticker HAVAS and the ISIN code NL0015002AH0.

Quick Commerce

Quick commerce’s momentum translated into increased ad spends in 2024: Vasuta Agarwal

In this REWIND 2024 article, Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi, shares significant milestones for InMobi this year, the pivotal industry trends that influenced their strategies and operations, and much more.

Rose of Gukesh D

Gukesh D – Rise of a new star on India’s brand sponsorship horizon

Gukesh’s historic win has profound implications for the future of chess in India. It is expected to significantly boost sponsorship opportunities for Indian chess players, attracting greater corporate interest and investment.

Ag Talk: Shuchi Sarkar, CMO, LTIMindtree

Our value proposition lies in integrating AI across all service offerings: Shuchi Sarkar

In this insightful Ag Talk interview with Adgully, Shuchi Sarkar, Chief Marketing Officer, LTIMindtree, delves into the company’s evolving marketing strategies, brand differentiation, and the role of digital marketing in shaping the future of enterprise technology.

Meme Characters vs Influencers

Meme Characters vs Influencers: What can help create stronger brand narratives?

From Ganji Chudail spooking her way into our lives to the Chill Guy Dog reminding us to “Stay pawsitive”, brands are ditching glitzy humans for these hilarious icons of internet culture. Why pay top dollar for a pouty influencer when a smug cat meme can rake in the likes for free?

Other Headlines:

Govt intensifies crackdown on offshore online gaming platforms

MIB asks OTT platforms not to glorify use of drugs in their content

2024 - a year of cautious growth for the Indian advertising industry

Digital, hyper-personalization drove CXM Engineering in Dentsu in 2024

Revival & optimism mark OOH industry in 2024, but regulatory issues remain: Partho Ghose

Digital commerce & AI-driven personalization drove FMCG in 2024: Prashant Parameswaran

VLCC has turned its 300 clinics into efficient OOH channels: Rajat Tuli

Also Read: Week at a glance: Omnicom-IPG merger; AI Vs Media; Godrej rebranding