Week at a glance: Bumper elections; Self-declaration for ads; Misleading ads

SC mandates self-declaration by advertisers, agencies before releasing new ads from Jun 18

The Supreme Court, in Writ Petition Civil No. 645/2022-IMA & Anr. Vs. UOI & Ors., has issued directive in its order dated May 7, 2024, that all advertisers/ advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement.

Bumper elections for TV news: Political cliffhanger raises stakes for higher ad spends

The long election period, followed by slew of exit poll analyses across news channels, culminating in the counting day finale – news television has had a bumper time in terms of revenue and viewership as the see-saw battle continued for the political parties in the fray. The coming days will see enhanced interest, with television being the biggest draw.

Exclusive: Rajat Sharma on filing PIL and his fight against deepfakes

In this special conversation with Adgully, Rajat Sharma, Chairman and Editor-in-Chief, India TV, speaks at length about the reasons that prompted him to file a public interest litigation against non-regulation of deepfake technology in the country, as well as his expectations from the PIL; why deepfakes are such a menace, steps that need to be taken to regulate deepfakes, effectively mitigating the harm associated with deepfake misuse, and more.

Effectively tackling misleading ads violations – weighing in all the options

The Patanjali case has turned the spotlight on misleading ads and the deep concerns that they raise. In an important order on May 7, 2024, the Supreme Court passed several measures to protect consumers against misleading ads. The Supreme Court gave a strong warning to social media influencers, celebrities, and public figures, criticising them for promoting products without understanding the consequences.

Four years from now, the West will be calling India a creative superpower: Rajdeepak Das

In an exclusive interview with Adgully, Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia, & Chairman, Leo Burnett South Asia, offers insights into Leo Burnett’s recent triumphs at the ABBY Awards 2024. He also reflects on the evolving landscape of the advertising industry.

We’re not just launching products, we’re sparking a global movement: Aman Gupta, boAt

In this exclusive interaction with Adgully, Aman Gupta, Co-founder, and Chief Marketing Officer, boAt, delves deeper into his entrepreneurial journey, the secrets behind boAt’s success, his experiences as a leading figure in the tech industry, and much more.

Neelesh Misra on how flawed RAM is undermining radio’s potential

In a candid interview with Adgully at Goafest 2024, Neelesh Misra, a multifaceted Indian Journalist, Author, Radio Storyteller, Scriptwriter, Lyricist and a pioneer in the radio industry, shares his insights on the evolution of radio, the challenges it faces, and how it can adapt to remain relevant in the digital age.

Priya Patankar decodes tenets on which PhonePe’s external comms narrative is built on

In conversation with Adgully, Priya Patankar, Head of Communications, PhonePe, speaks at length about PhonePe’s external communications narrative. She shares insights into the company’s successful campaigns and their impact on users, strategic adaptations in a rapidly evolving fintech landscape, crisis management tactics, the significant lessons from her extensive career, and more.

Goafest 2024 wins - our 700 Wavemakers toiled quite a lot to make them happen: Ajay Gupte

Among the 65 awards handed out in Day 1 at Goafest 2024, Wavemaker India stood out, being named Media Agency Specialist of the Year with a total of 98 points and 16 metals, including 4 Golds for their standout campaigns for Cadbury 5Star and Cadbury Celebrations. In an exclusive interview with Adgully, Ajay Gupte, CEO, Wavemaker South Asia, offers an in-depth look at the agency’s winning strategies, their path to success, and future ambitions.

Sandeep Karwa on how Flipkart IRIS is revolutionizing brand intelligence for D2C brands

In conversation with Adgully, Sandeep Karwa, Vice President, Flipkart Ads, sheds light on Flipkart IRIS, an innovative intelligence platform aimed at transforming how brands engage with the e-commerce landscape, how Flipkart IRIS empowers brands with actionable insights across the entire customer journey, from awareness to purchase, enabling them to identify growth opportunities, understand competitor performance, refine marketing strategies, and enhance brand health.

A deep-dive into the world of momfluencers – Where affinity, loyalty, relevance matter

A new breed of influencers, the “Momfluencers”, are captivating audiences with relatable content that speaks directly about the challenges and joys of parenthood. These women, with their diverse experiences and expertise, are building loyal communities and wielding significant influence over purchasing decisions.

Success in EV space demands a relentless commitment to problem-solving: Akash Gupta

In conversation with Adgully, Akash Gupta, Co-founder & CEO, Zypp Electric, speaks about the origins of Zypp Electric, government initiatives and policies impacting the EV sector in India, growth of the electric vehicle sector in India, and much more.

Remove claim of ‘100% Fruit Juices’ from labels & ads: FSSAI to FBOs

The Food Safety and Standards Authority of India (FSSAI) has issued a directive mandating all Food Business Operators (FBOs) to remove any claim of ‘100% fruit juices’ from the labels and advertisements of reconstituted fruit juices with immediate effect. All the FBOs have also been instructed to exhaust all existing pre-printed packaging materials before September 1, 2024.