Ad campaigns that lit up our lives this week

Tata Power

Tata Power, one of India's largest integrated power companies, celebrated World Environment Day with the launch of its latest campaign film - the 'Green Anthem'. This film aims to inspire environmental consciousness and sustainable action among people to become the 'Generation Green'. The initiative is a part of Tata Power's ongoing commitment to a greener future in alignment with its Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action.

               

Zomato

In an effort to commemorate World Environment Day 2024, Zomato, India's food ordering and delivery platform, today, launched a unique ad film reinforcing its commitment to facilitate 100% EV-based deliveries by 2030. The film playfully highlights Zomato's delivery partner’s transition to electric vehicles (EVs) by showcasing a series of comedic trials with unconventional transport methods, in ensuring timely deliveries. 

Bisleri Limonata

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend. Unlike other drinks in the segment, Limonata's combination of lime and mint sets it apart.

Vi

Vi, a leading telecom provider in India, relaunched its heartwarming "Be Someone's We" campaign to address loneliness among empty nesters. The campaign coincides with the ICC T20 World Cup and underscores the power of staying connected to combat isolation. Building on the success of last year's initiative that focused on youth and urban orphans, Vi's new campaign tackles a different kind of loneliness – the one experienced by parents whose children have moved away. This transition can be particularly difficult, leaving parents with a sense of void and impacting their mental well-being.



Flipkart

Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.

Bringing the campaign to life:

The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she expressed her love for Flipkart with the iconic dialogue "Twada style style, Saada style Flipkart!"

Swiggy

Swiggy, India's pioneering on-demand convenience platform has launched its latest Campaign, marking the return of its beloved trio: Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle.The campaign features bite-sized ad films that humorously depict Swiggy’s commitment to on-time delivery, allowing Uncle to enjoy his favourite treats without interruption. In one of the ads, Uncle cleverly navigates his food cravings while Aunty prepares to attend a wedding, highlighting the quick and seamless delivery service. The ads use everyday scenarios to highlight the speed and convenience of Swiggy's delivery service, resonating with cricket fans across the country.