Week at a glance: CMOs’ Charcha; Festive fervour; India’s double Oscar dhamaka

Dear friends,

It was a week of stimulating conversations amongst India’s leading marketing honchos at the CMOs’ Charcha – Bengaluru Chapter 2024.

Also, festive marketing strategies of brands and e-commerce gathered momentum as Durga Puja-Dussehra-Diwali approaches fast.

However, amid all the marketing frenzy, Adgully also explored the market sentiments on the streets of Kolkata, which is still coming to terms with the horrific RG Kar Hospital incident.

Masters of Marketing

CMOS’ Charcha - Bengaluru 2024: At the forefront of reshaping the marketing landscape

The CMOs’ Charcha – Bengaluru Chapter 2024 will centre around the theme of ‘"Revolutionising Marketing: The Fusion of Data, Creativity, and Technology’. This summit will see leading marketing professionals in Bengaluru explore how the integration of data analytics, creative innovation, and advanced technology is reshaping the marketing landscape.

Festive report

Subdued sentiments over RG Kar incident hits Kolkata retailers ahead of Durga Puja

Durga Puja, West Bengal’s biggest festival, is beginning with Mahalaya on October 3. However, the year 2024 is turning out to be an exception, with the usually overcrowded markets witnessing thin attendance of shoppers. West Bengal, especially Kolkata, continues to grieve for the young doctor killed so ruthlessly and that has cast a shadow of gloom, dampening the pujo sentiments.

Creators, Commission Rates: Zahid Khan decodes Amazon’s festive gameplan

Adgully spoke with Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon, to know more about the Amazon Influencer Program, the launch of Creator University and Creator Connect, and what to expect from the Great Indian Festival this year.

Thriving on prayers

We don’t believe in gimmick marketing: Arjun Ranga, MD, Cycle Pure Agarbathi

Elaborating on the significance of the brand name ‘Cycle’, as part of this exclusive AG Talk interaction with Adgully, Arjun Ranga, Managing Director of Mysore-headquartered Cycle Pure Agarbathi, said, “In 1950, with the cycle, you could go anywhere, just like with prayer and just like with the agarbatti.”

ZEE-Sony merger developments

Zee-Sony: Axis Finance, IDBI Bank drop appeals after NCLT revokes approval

Axis Finance, IDBI Bank, and IDBI Trusteeship Services have dropped their appeals against the Zee-Sony merger approval. This move follows the National Company Law Tribunal (NCLT) revoking its initial approval of the merger on August 10, 2023.

India’s double Oscar dhamaka

‘Laapataa Ladies’ is India’s entry to Oscars 2025; Kiran Rao reacts

Kiran Rao-directorial ‘Laapataa Ladies’ has been chosen as India’s official entry to the 97th Academy Awards, set to take place in March 2025. Presented by Jio Studios, The rural set drama beat 29 other movies from India to enter the Oscars 2025 race.

PR Conversation

We’re very bullish on reputation management needs of corporates & start-ups: SGA PR

In an exclusive conversation with Adgully, Rahul Jain and Sudhir Shetty, Partners and Joint CEOs of SGA PR, delve into various aspects of their roles at Strategic Growth Advisors. They share insights into their leadership within the PR practice, discuss the evolving role of public relations in today’s dynamic business environment, and explore the opportunities it presents for Strategic Growth Advisors.

Other headlines:

Dentsu Creative launches Future Mandala in India to shape business ecosystems

“Creativity can only flourish within the right organizational culture”

Patanjali Food Limited enhances Agricultural Investments

Tumbbad becomes India's top-grossing re-release

Until next week...

Shanta Saikia

Editor

Adgully

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