Week at a glance: CMOs Charcha - Kolkata Chapter; Google Search Shakeup

Winners of MAA Awards 2024, honouring Eastern marketing champions, announced

The second edition of CMOs’ Charcha – Kolkata Chapter 2024, held in Kolkata on June 14, culminated with the inaugural Marketing and Advertising Awards (MAA) – Kolkata Chapter. The awards are designed to recognize and honour the brilliance and impact of marketing professionals and agencies that demonstrate excellence within specific regions.

Marketing Renaissance: Shashi Sinha on navigating the evolving media landscape

Delivering a special keynote address at the second edition of Adgully;s CMOs’ Charcha – Kolkata Chapter 2024, Shashi Sinha, CEO, IPG Mediabrands India, highlighted the difficulties marketers face today, particularly with the proliferation and fragmentation of media and the evolving landscape of distribution, especially for CPG (Consumer Packaged Goods) marketers.

Babita Baruah demystifies charting a course in a rapidly evolving marketing ecosystem

The second edition of Adgully’s CMOs’ Charcha - Kolkata Chapter 2024 began with an opening keynote by Babita Baruah, CEO, VML, on ‘Charting the Future for Agencies in an Evolving Marketing Landscape’. Baruah delved into the changing media landscape. She noted the exponential growth in media channels, with a plethora of digital platforms reshaping the definition of media and channels themselves.

Webchutney and Isobar are complementary pillars of Dentsu Creative: Amit Wadhwa

Amit Wadhwa, CEO, Dentsu Creative India, on reintroducing its three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR.

Don’t release new ads without self-declaration certificate post June 18: ASCI to members

ASCI has clarified that it has asked its members or others not to issue any new advertisement without a self-declaration certificate (SDC) from June 18 onwards. Marketers and agency professionals have expressed concerns about the Supreme Court's mandate for a self-declaration certificate, which requires all advertisements to secure an SDC before being released to the public, irrespective of the medium.

OTT platforms to discuss regulations with MIB

The Ministry of Information and Broadcasting met with top OTT platforms (Amazon, Disney and Netflix) and tech giants (Google, Meta) on June 14 to discuss proposed regulations for streaming services. Last year, the government introduced a draft law to bring OTT platforms under the purview of broadcasting regulations, similar to cable TV.

The Great Google Search Shakeup: Can It Adapt to the AI Age? - Part 1

Google Search has come a long way since its launch in 1998. Back then, it was a basic tool. Today, thanks to continuous improvements, innovative thinking, algorithm updates, and embracing new technologies, it's become a powerful and user-friendly tool. With the explosion of AI and the increasing use of LLMs, an interesting question arises: Will Google Search need to fundamentally change its approach to stay relevant? Will it have to become more AI-powered to compete?

Beyond algorithms: Can Google ensure a fair digital future? – Part 2

In the second part of this series, Adgully delves into the core objectives behind Google’s algorithm updates, examining the promise of enhanced search experiences. Yet, these advancements come with concerns, especially from smaller, high-quality online publishers who fear being overshadowed in a landscape dominated by major players. In the US, this anxiety has fueled debates over the equitable treatment of diverse voices in the vast expanse of the internet.

Google’s Reign Over the Web: Champion of Information or Gatekeeper of Content? - Part 3

The multifaceted influence Google exerts on the information superhighway in phenomenal. Synonymous with search itself, Google has become the gateway to the world’s information, influencing what we see, read, and believe. But as its reach extends ever further, a pressing question emerges: does Google wield too much power over the internet’s content ecosystem?

Google Search Shakeup: Can Independent Publishers Thrive in Google’s Shadow? - Part 4

The fourth and final part of this series delves into the heart of these discussions, exploring the viability of proposed measures and their implications for fostering a more equitable digital environment. Can new regulations curb Google's overwhelming power? Are there market-driven innovations that could support independent voices and ensure a vibrant, diverse internet?

Kurlon @60: Nilesh Mazumdar and Piyush Pandey on refreshing the legacy brand

Mattress brand Kurlon has completed 60 years and has introduced a new, reinvigorated positioning with the launch of its latest logo and the tagline – “Life Banegi Hula Hula”. In this exclusive video interaction with Adgully, Nilesh Mazumdar, CEO, Sheela Foam Ltd, and Piyush Pandey, Chief Advisor, Ogilvy India, talk about this transformative journey.

From beans to brilliance: Rajat Agrawal on brewing big plans for Barista Coffee

In this exclusive Ag Talk interaction with Adgully, we delve into Barista Coffee Company’s journey with CEO Rajat Agrawal, who shares his vision for Barista, and his plans for the future of this iconic coffee brand, and much more. Join us as we explore the mind of a leader who is brewing success, one cup at a time.

The Art of Staying Relevant: A Conversation with Ajey Maharaj

Welcome to the inaugural episode of our podcast series, where we delve into “The Art of Staying Relevant”. To kick off this exciting journey, we have a distinguished guest with us, Ajey Maharaj, the Head of Corporate Communications at Fortis Healthcare.

As a PR professional, being genuine in communication fosters trust: Vineet Handa

In conversation with Adgully, Vineet Handa, Founder & CEO, Kaizzen, speaks at length about the agency’s 16-year journey in the PR industry, how PR strategies should adapt to effectively collaborate with influencers while maintaining brand authenticity and credibility, the significant challenges brands are facing due to the rise of vocal audiences expressing negative views, how the PR industry can adopt proactive strategies for better preparedness, and more.

Within digital, Meta provides the highest ROI to brands: Arun Srinivas

Meta commissioned studies with leading firms Nielsen and Kantar show that return on investment from digital trumps other mediums for the FMCG sector. In conversation with Adgully, Arun Srinivas, Director & Head of Ads Business for Meta in India, shares insights on the latest Nielsen X Meta Media ROI 2024 report and the impact of digital advertising on FMCG brands.

Adani Wilmar sees large opportunities in HoReCa & institutional segment: Mukesh Kr Mishra

In conversation with Adgully, Mukesh Kumar Mishra, Vice President, Sales and Marketing, Adani Wilmar, speaks about prioritizing rural and urban market expansion, establishing a strong presence on e-commerce platforms, adapting to changing consumer preferences, leveraging digital marketing initiatives, and much more.

How My11Circle transformed IPL viewership into interactive experience

In an exclusive interview with Adgully, Saroj Panigrahi, Chief Operating Officer, Games24x7, delves into the significant impact of My11Circle’s association with the IPL and the strategic initiatives undertaken to enhance user engagement. Panigrahi discusses the brand’s milestones, including a remarkable 50% increase in user participation during the IPL season, the role of celebrity endorsements, and innovative campaigns like “My11Circle pe ek crore”.