Week at a glance: Cookie delay; Goafest expectations; GenAI & CTV ads; Focus - Pet care

Cookie Crumbles Again: A Sandbox for Innovation or a Walled Garden? - Part 1

Google has once again postponed the removal of third-party cookies in Chrome, this time until 2025. This marks the third delay and follows concerns raised by the UK’s Competition and Markets Authority (CMA) regarding Google's Privacy Sandbox, a privacy-centric substitute for third-party cookies.

Cookie Crumbles Again Part 2: Privacy Sandbox - Pandora’s Ad Box? User Control Unboxed

In the ongoing debate around online privacy, Google’s Privacy Sandbox stands as a proposed solution for a future where targeted advertising coexists with user control. But is it enough? Users will be demanding more transparency and control over their data, and the question lingers: Does the Privacy Sandbox offer a true path towards that goal, or is it a walled garden where control remains elusive?

Goafest is an important melting pot for industry professionals: Ajay Kakar

Excitement is building as the date for India’s biggest advertising festival approaches. In conversation with Adgully, Ajay Kakar, Chairman of The ABBY Award Governing Council and Managing Committee member of The Advertising Club, shared some insights into the significance of the festival, the Goafest theme, the change in venue, expectations from the event, and more.

How GenAI is revolutionising CTV advertising by enhancing personalisation capabilities

Amidst the rapid technological advancements in digital advertising, the application of generative AI within the CTV landscape is not just a trend, but a fundamental shift in how advertising strategies are formulated and executed. With GenAI at the helm, advertisers now have the tools to delve deeper into data-driven insights.

Pallavi Pandey on redefining traditional fashion marketing with Love Labels & inclusivity

In this week’s AG Talk interaction, Pallavi Pandey, Vice President and Head of Marketing, Landmark Group, shares her insights into these transformative endeavours, the intricacies of the Love Labels campaign, the ethos, impact, and the vision driving this paradigm shift in the fashion industry, as well as the inspiration behind Max Urban’s innovative approach to reshaping the landscape of fashion, one bold step at a time.

Rethinking Public Relations for the Digital era – Best practices and tools

The rapid transition to digital has brought about immense transformation in every sphere of the industry. Public Relations has seen significant transformations as new opportunities emerge in this digital era. No longer is PR seen as mere media relations, as it is increasingly integrated with the marketing and advertising functions.

Moment marketing gone wrong: A quick tactical post is the worst way of doing it - Experts

An equivalent of Breaking News on television, ‘Breaking Ads’, aka moment marketing, have become a part of marketers’ arsenal to tap into a current event/ occasion/ issue that is gaining traction on social media. While quite a few brands get it right and win the moment with their moment marketing campaigns, there are some for whom things go horrible wrong and they end up getting flak and criticised in their haste to win the moment.

Triumph: Powering inclusivity & diversity in lingerie marketing

In conversation with Adgully, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka, delves into Triumph’s rich history and its evolution into a powerhouse in the world of intimate apparel. He sheds light on the brand’s latest campaign – ‘Take me as I am’ – a testament to Triumph’s commitment to empowering women and celebrating individuality.

Pet Puja: How indulgent parents are turning pet care into a multi-crore business

India has become a massive opportunity for the pet care industry. According to market research and consultancy firm Market Decipher, the India pet care market size, which was estimated at Rs 7,400 crore in 2021, is expected to reach Rs 21,000 crore by 2032, growing at a CAGR of 19.2% during the forecast period of 2022 to 2032.

Rakhi Sharma on how digital transformation is significantly impacting Jovees

In an exclusive interview with Adgully, Rakhi Sharma, VP - Marketing and E-Commerce, Jovees, delves into the brand’s strategies for success in the herbal skincare and haircare market. From measuring the effectiveness of marketing campaigns to adapting to diverse international markets, Jovees shares insights into its approach to meeting consumer demands and staying ahead of industry trends.