Prime Video re-introduces ‘Prime Entertainer’ in Mother’s Day ad
Amazon Prime Video, in a collaboration with Bare Bones Collective, has released a Mother’s Day campaign streaming straight into our hearts. Conceptualised and written by Bare Bones Collective, the campaign pays a sweet tribute to all the mothers who acted as a source of entertainment on a constant basis to fidgety toddlers around the world.
Who was the very first stand-up comic of our life? Who was the first content creator we ‘subscribed’ to? It was none other than our beloved moms! The “Prime Entertainer” campaign celebrates the spirit of such mothers who worked non-stop to bring a smile to their tiny tot’s face.
The video showcases moms from all around effortlessly donning their entertainment hats; it’s like they just know. The adorable video portrays their innate ability to make us laugh, cheer and entertain. They instinctively know how to pull out all the stops, reminding us all of our childhood days! What makes the campaign unique is how it takes a simple idea to convey the thought about the multitude of responsibilities that mothers quietly shoulder. It's a recognition long overdue amidst the myriad distractions life has offered us.
Sharing her thoughts on the campaign, the Chief Operating Officer of Bare Bones Collective, Swati Dua, said, “I’ve been a comic, a singer, a dancing monkey, I’m constantly looking for new ways to keep my son engaged. If you really think about it, mothers are the OG improv artists, and we are really grateful to Prime Video for allowing us to celebrate our first entertainer”
The campaign is live on Prime Video’s social media platforms, which include YouTube and Instagram and Facebook.
While every day is Mother's Day, this occasion is the opportunity to be even more thankful for the magical beings called moms. Prime Video’s latest campaign serves as the perfect reminder to pamper the ones who love and entertain us all our lives.
Campaign Credits
- Brand: Prime Video
- Creative Agency: Bare Bones Collective
- Writers: Girish Narayandass, Anuya Jakatdar, Meghna Das, Manaswi Mohata, Astle Fernandes
- Creative Strategy: Swati Dua
- Management: Natasha Neroy
- Design: Arzoo Naqvi
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