Week at a glance: Focus East - Start-ups; T20 WC gameplan; AR/VR’s immersive experiences

Disney+ Hotstar Gears Up for T20 World Cup with Advertiser-Centric Approach

The T20 World Cup is just around the corner, and Disney+ Hotstar is gearing up to deliver a winning experience for both viewers and advertisers. In this exclusive interview with Adgully, Dhruv Dhawan, Head of Ads at Disney+ Hotstar India, shares valuable insights on offers cutting-edge ad formats, driving deeper audience engagement and fostering stronger brand connections.

Focus East - Experts turn the spotlight on the quiet, but vibrant start-up success saga

Given the vibrant and conducive market ecosystem in the East and North East, a highly aspirational youth population, strong government push to promote local enterprises, and a rapid transition to digital, it is only a matter of time when the start-up ecosystem in the Eastern part will see accelerated growth.

How AR/VR is helping brands craft memorable immersive experiences to drive engagement

AR (Augmented Reality) and VR (Virtual Reality) technologies are revolutionising the world of marketing and brand-building. By offering immersive experiences that drive engagement, advocacy, and memorable interactions, AR/VR is changing the whole brand scene.

A large part of brands’ valuation today hinges on intangible factors: Arneeta Vasudeva

In conversation with Adgully, Arneeta Vasudeva, National Head, PR&I, Ogilvy India, delves into the current trends in the reputation economy, focusing on India in 2024. She explores how the reputation economy has evolved over the years and sheds light on the challenges and opportunities it presents.

Shankar Prasad on how ‘good science’ has created differentiation for brand Plum

In this week’s interaction, Shankar Prasad, Founder & CEO, Plum Goodness, offers insights into the brand’s evolutionary journey and its distinctive position within the Indian beauty market. From elucidating Plum’s innovative D2C model to unraveling the intricacies of its unique brand marketing strategies, Prasad sheds light on the driving forces behind Plum’s resounding success.

Abhirup Datta on content diversity, data-driven approach powering ZEE5’s AVOD strategy

In a recent conversation with Adgully, Abhirup Datta, Head of AVOD Marketing at ZEE5, delves into the platform’s recent triumphs, particularly the success of its latest offering, ‘Kaam Chalu Hai’, and explores its broader implications in shaping ZEE5’s future trajectory.

Anant Nath on why partnerships are a big thing for magazines’ sustained growth

In an era marked by burgeoning digital consumption, traditional print magazines face the challenge of reaffirming their relevance to both readers and advertisers. Anant Nath, President of Association of Indian Magazines, Executive Publisher of Delhi Press and Editor of The Caravan, shares insights into navigating this dynamic landscape and strengthening the position of magazines in today’s media ecosystem.

How Bangur Cement is earning goodwill during poll season with strategic campaigning

Bangur Cement’s ‘Vote Solid Desh Solid’ campaign serves as a strategic follow-up to their previous successful initiative, ‘Solid Ghar Sirf Bangur’. In conversation with Adgully, Sushrut Pant, Head - Marketing, Shree Cement, shares more insights on the ‘Vote Solid Desh Solid’ campaign.

Vikram Agarwal on embracing the wild side with Cornitos’ uncooperative mascot

In an exclusive interview with Adgully, Vikram Agarwal, Managing Director, Cornitos, sheds light on the brand’s differentiation strategies, successful marketing campaigns, and future plans.