US consumers ditch cable for entertainment bundles

US consumers are ditching cable and building their own entertainment bundles, according to a new study by Hub. Their "Battle Royale" survey tracks how people watch entertainment and what services they subscribe to. The latest wave shows a major shift:

TV is out, variety is in: Cable TV is not the center of attention anymore. People are watching less traditional TV and using a wider range of services, with video being just one piece of the puzzle. This is especially true for younger viewers.

Bundles beyond just video: The perfect entertainment package these days includes more than just channels. Consumers want internet access, phone plans, streaming services for music and movies, and potentially even live TV – all bundled together for convenience.

Netflix takes the crown: When it comes to picking a company to provide this all-in-one bundle, Netflix is the surprising leader (15%), followed by Amazon (12%). Traditional cable and phone companies come in third (34%).

This suggests a big change in how people entertain themselves. It's all about finding the best value and having everything in one place. Interestingly, consumers seem open to a new player like Netflix taking charge, thanks to their strong brand recognition.