Weekly Campaign Roundup: Vicks Gets Bigger, Bumble's Bold Moves, Saffola's Snacking Twist, and More Quirky Hits!

This week in the world of advertising, brands have unleashed a wave of innovative and quirky campaigns that are turning heads and making headlines. Vicks introduces a bold transformation with its iconic cough drops, while Bumble enhances its dating app with a fresh feature to keep users engaged. Saffola adds a witty twist to healthier snacking, and other brands like Manforce, Dollar, and Kotak Life are also stepping up with unique and memorable campaigns. Dive into our weekly roundup to catch all the exciting highlights and creative efforts from these leading brands.

Vicks

Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades.

Bumble

Bumble, the women-first dating app, launched an India-wide integrated campaign that highlights Opening Moves, featuring new content with Bollywood actors Khushi Kapoor and Vedang Raina. Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Manforce

Manforce Condoms, India’s No. 1 condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for celebrating Father’s Day in a unique way, taking an unconventional approach to strengthening the bond between the father and the son.

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Dollar

Dollar Industries Limited, a frontrunner in the Indian hosiery industry, has launched its latest range of Rainwear – a category that is gaining a lot of traction recently. The campaign, conceptualised by Lowe Lintas, takes the viewer to the Mughal and lands the key message that with Dollar Rainguard everyone is well protected to welcome the monsoon.

Saffola

In a witty new campaign for Marico’s Saffola Masala Oats, launched during the ICC Men’s T20 World Cup 2024, Manjrekar is being nudged to “Behave” in the face of his own snack cravings. The new campaign takes a light-hearted approach by capitalizing on Manjrekar's iconic "Behave" moment during the recent Premier League 2024, in order to promote healthier snacking choices.

Kotak

Kotak Mahindra Life Insurance Company ("Kotak Life") has released a digital film celebrating the invaluable essence of a father’s love, support, and inspiration. The film is based on the insight that, while often seen as tough love, a father's love remains unwavering, providing steadfast support at every stage of life.

Featuring Kotak Life's brand ambassador Rajkummar Rao, the film poignantly captures the actor’s heartfelt moments with his father, honoring him as his hero.