Yes Madam faces backlash over viral HR Email, sparks shock marketing debate

Yes Madam, an Indian beauty and wellness platform offering at-home salon and spa services, came under scrutiny after a controversial “internal email” surfaced online. The email, reportedly from the company’s HR department, suggested that employees who expressed concerns about workplace stress in an internal survey were terminated.

The email’s contents quickly gained traction on social media, leaving many shocked. While some believed the incident was genuine, others speculated it was a calculated marketing stunt to generate buzz for the brand. Yes Madam has previously garnered attention for unconventional promotions, such as a viral video featuring two men arguing about haircuts on the Delhi Metro as part of its campaign, “Harr expert, salon expert nahi hota.”

As the uproar grew and media outlets picked up the story, Yes Madam issued a statement addressing the situation. However, their explanation left several netizens unconvinced, fueling further debate about whether this was a case of intentional shock marketing or damage control after a genuine misstep.

View this post on Instagram

A post shared by YesMadam (@yesmadam_official)

“This looks like textbook damage control. Without the backlash, they might have gone through with it,” commented one Instagram user.

Another user questioned the company’s response: “Not buying it. Show us proof of your planning, predating the HR email. This feels like an afterthought.”

A third user expressed skepticism over the company’s phrasing in the original email: “What does ‘we’ve made the difficult decision to part ways with employees’ even mean then?”

Yes Madam, which markets itself as a “home salon expert,” counts Bollywood actor Shraddha Kapoor as its brand ambassador. However, this incident has sparked a larger conversation about the ethical implications of shock marketing and its potential impact on employee trust.