Zee Entertainment UK launches Zee Punjabi

Zee Entertainment UK Limited has expanded its regional channel lineup with the launch of Zee Punjabi, Punjab’s leading TV channel. This channel, now the only Punjabi General Entertainment Channel available on both DTH and Cable platforms in the UK, can be found on Sky channel 769 and Virgin Media channel 811.

The prestigious launch event took place in Central London’s Trafalgar Square and was graced by high-profile guests, including supporters of Zee Entertainment UK Limited. Attendees featured representatives from the High Commission of India, various Mayors, renowned Punjabi artists, and esteemed clients, highlighting the event’s cultural and diplomatic significance.

The evening celebrated Punjabi culture with traditional performances, drumming, Punjabi cuisine, and speeches from Zee Entertainment officials. This launch underscores Zee Punjabi’s mission to bring the vibrant Punjabi culture and entertainment to UK audiences through high-quality drama and entertainment content.

Ashok Namboodiri, CBO of Zee International Business, expressed his excitement, stating: “We are thrilled to announce the addition of Zee Punjabi to our diverse portfolio, enriching our audience’s viewing experience with high-quality Punjabi content. This launch reaffirms our commitment to bringing the best of regional entertainment to the global stage.”

Parul Goel, Territory Head Europe, also shared her pride, saying: “The launch of Zee Punjabi is a proud moment for us as we continue to expand our footprint in the UK. We believe Zee Punjabi will not only entertain but also connect the entire Punjabi diaspora with their roots, fostering a sense of community and cultural pride.”

With the official launch of Zee Punjabi, Zee Entertainment UK aims to provide a platform that celebrates the rich and vibrant Punjabi culture, offering engaging and entertaining dramas to viewers across the UK.