Zee Media appoints Aditya Tandon as Chief Brand Officer for Campaigns & IPs

Zee Media has announced the appointment of Aditya Tandon as its new Chief Brand Officer for campaigns and intellectual properties (IPs), as revealed in a filing with the Bombay Stock Exchange (BSE). Tandon’s extensive experience and expertise in brand marketing are expected to drive the company’s strategic direction in strengthening its brand presence.

Tandon brings over 25 years of experience across multiple sectors, including media, web services, telecom, and print. Prior to joining Zee Media, he spent 12 years at Network18 Media & Investments, where he held the role of Vice President (Head) of Brand Marketing. During his tenure at Network18, Tandon led numerous successful brand initiatives, including launches and relaunches of key properties.

His career has taken him across several countries, including India, Nepal, Mauritius, and Canada, where he gained a wide-ranging perspective on marketing and brand management in diverse cultural and business environments. Tandon has a proven track record in building and leading brands, excelling in creating impactful marketing campaigns.

Tandon is a graduate of Delhi University, holding a Bachelor of Arts (Honours) degree. He also holds a Post Graduate Diploma in Management (PGDIM) from the Faculty of Management Studies at Delhi School of Economics, University of Delhi, and a Post Graduate Diploma in Business Management from the Centre for Management Development, Ghaziabad.