ZenithOptimedia India appoints Dnyanada Chaudhari as MD West & South

ZenithOptimedia India has appointed Dnyanada Chaudhari as Managing Director for West and South. Chaudhari will be handling the both the region from Mumbai office. She takes over from Pavan Chandra, who now takes on responsibilities as the MD of the VivaKi Nerve Center in India.

Chaudhari who was previously in Hindustan Unilever Ltd where she was Head-Media Services India will be reporting to Satyajit Sen, CEO, ZenithOptimedia India.

Commenting on this appointment, Sen said, "Dnyanada's wide-ranging experience across essential sectors and her commitment to ROI- encompassing ideas, intent, investment are fundamental to our growth in Mumbai and Southern India. I am confident that under her leadership we will soon match the success we have already had with our North operations."

Chaudhari has over 13 years of work experience in the media industry with expertise across strategic planning, buying and media management having worked with the finest financial and FMCG companies. She started her career at Lodestar where she was responsible for leading cutting edge media planning and buying.

Briefing about her role, Chaudhari, says "I have had the privilege of working with the sharpest minds and finest leaders in the industry and this trend continues. Ambika Srivastava and Satyajit Sen are passionate and committed to delivering thought leadership through ROI. This is an exciting opportunity for me. I am looking forward to offering my experience at the agency as well as a perspective from the clients' side of the business to drive ROI and deliver world class value to ZenithOptimedia clients."

Welcoming Chaudhari, Ambika Srivastava, Chairman VivaKi Exchange and ZenithOptimedia India, says, "Dnyanada is the ideal candidate to build our operation both in Mumbai and the South. Her learning and experience garnered working with some of the world's fastest selling brands is noteworthy and I am pleased that she will now be working with ZO India."

Chaudhari has many achievements under her belt. She was chosen by the Indian Society of Advertisers to actively lead their media agenda and also inaugurated the knowledge series for advertisers.