Zouk expands offline presence with its sixth exclusive store in India
Proudly Indian bags and luggage brand Zouk has recently opened its first store at Phoenix Market City, Viman Nagar, Pune, the cultural heart of Maharashtra. This new location marks an exciting chapter in Zouk's journey as the brand continues to bring its high-quality, ethically made products to more customers across India.
Zouk had recently raised $10 million in Series B to scale up the brand and expand its offline store network. It had also collaborated with Arjun Kapoor and Parineeti Chopra for its festive campaign.
With a focus on blending traditional Indian craftsmanship with contemporary designs, Zouk’s collection includes a variety of bags, from everyday handbags to versatile luggage bags, each crafted to be 100% vegan and cruelty-free. The brand's commitment to ethical fashion has garnered a strong following, particularly among eco-conscious consumers looking for stylish alternatives.
“We are thrilled to launch our first store in Pune, a city that resonates with our values of innovation and a cruelty-free lifestyle.” said Pradeep Krishnakumar, Co-founder of Zouk, “This new opening is a testament to our growing community of customers who believe in supporting local, ethical brands. We are on track to reach double-digit store locations soon, bringing us closer to our goal of making Zouk a top choice for consumers across India.”
The store at Phoenix Market City, Viman Nagar, Pune, is designed to offer a personalized shopping experience, allowing customers to explore Zouk's complete range up close and discover products that blend style with ethics. As the brand looks forward to continued expansion, shoppers can expect to see more Zouk stores across major cities in the coming months.
About Zouk
Zouk effortlessly defines a modern Indian classic. Bringing together the contemporary and the traditional, Zouk weaves subtle elegance into your lifestyle. Handcrafted, Cruelty-free, and Proudly Indian, Zouk brings the vibrant Indian culture to the modern world. Founded by IIM Ahmedabad batchmates and husband-wife duo, Disha Singh and Pradeep Krishnakumar. Zouk has over 10 lakh+ happy customers who love their Proudly Indian and 100% PeTA-approved Vegan products.
Zouk has won many awards including the PeTA India Fashion Award for the Best Vegan Wallets brand. Their bags have also organically appeared in movies and TV, OTT series. It has also been taken as gifts by Indian dignitaries visiting abroad. The company has upskilled and supported thousands of expert artisans who make Zouk’s handicraft products.
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