Aaj Tak Leads in Black & White Leadership Rankings Across TV & YouTube

Aaj Tak reigns supreme in Week 5 news viewership, dominating TV, YouTube Live
Aaj Tak has cemented its dominance in the Hindi news landscape, topping the Black & White Leadership rankings for both television and YouTube Live viewership in Week 5 of 2025. Data from BARC and YouTube Live reveals the channel's strong hold on prime-time news consumption.

Television Triumph
According to BARC data, Aaj Tak led the crucial 9-10 PM prime-time slot (Monday-Friday) within the Hindi-speaking market (HSM) among viewers aged 15+. The channel garnered a Gross Average Minute Audience (AMA) of 9,746,000, comfortably surpassing its rivals. News18 India followed with 9,355,000, while Republic Bharat secured the third position with 8,752,000.
Top 10 News Channels by Gross AMA (000s):

* Aaj Tak – 9,746
* News18 India – 9,355
* Republic Bharat – 8,752
* Times Now Navbharat – 6,534
* India TV – 6,244
* Zee News – 3,718
* TV9 Bharatvarsh – 3,259
* ABP News – 3,219
* News Nation – 1,738
* Good News Today – 1,330
Other channels in the competitive landscape include News 24 (1,257), NDTV India (1,121), DD News (647), and Zee Bharat (557).
Digital Dominance
Aaj Tak's success extends beyond traditional television. The channel also dominated YouTube Live viewership during its Black & White segment, averaging 136,000 concurrent viewers. This figure dwarfed competitors, highlighting Aaj Tak’s strong digital presence.
Top 10 News Channels by Average Concurrent YouTube Live Users:
* Aaj Tak – 136.0K
* India TV – 68.1K
* Republic Bharat – 46.7K
* Times Now Navbharat – 32.6K
* ABP News – 29.2K
* News18 India – 28.6K
* Zee News – 25.4K
* TV9 Bharatvarsh – 15.9K
* News 24 – 8.3K
* NDTV India – 2.5K

While India TV (68.1K) and Republic Bharat (46.7K) demonstrated a respectable YouTube Live presence, they couldn't match Aaj Tak's leading numbers.

Key Observations
* Aaj Tak's leadership across both television and YouTube Live platforms underscores its strong brand recognition and audience engagement.
* The close competition between News18 India and Republic Bharat in television viewership indicates a vibrant and dynamic news market.
* The growing importance of digital platforms like YouTube is evident, with news channels increasingly focusing on online engagement. Aaj Tak’s significant lead in this area is a clear indicator of its adaptability to evolving media consumption habits.