Ad land’s young guns: Riya Pant, Founder, Blur India

Riya Pant is the founder of Blur India, a pioneering company in beauty and lifestyle. Under her leadership, Blur India has made significant strides in beauty achievements and innovations, establishing itself as a leader in Blur India. Riya's vision and expertise have driven the company's success and shaped its future direction.

In conversation with Adgully, Riya Pant, Founder, Blur India, speaks about how Blur India plays a crucial role in beauty and lifestyle, driving innovation and growth, creating a collaborative and inclusive work environment, marketing strategies for Tier 2 and Tier 3 cities, and more.

What sparked your passion for challenging traditional beauty standards, and how did that lead to the creation of Blur India?

Blur India was born out of the desire to offer makeup products that cater to the needs of younger beauty enthusiasts. Our goal is to create a brand that offers high-quality products and fosters a sense of belonging and acceptance among the younger generation.

What was the biggest challenge that you faced in the early days of building your brand, and how did you overcome it?

One of the biggest obstacles we faced during the early stage was team building. By creating a collaborative and inclusive work environment, we formed a dedicated team passionate about our brand’s message and creating products for our target audience.

How do you approach product development and innovation to stay ahead in a competitive market?

As a beauty brand, we focus on studying viral trends and understanding what Indian consumers desire on their shelves within an affordable budget. We place a heavy emphasis on branding and aesthetics to stand out in the market.

How do you differentiate Blur India from other makeup brands, and what unique value do you offer to customers?

Our emphasis on inclusivity, affordability, and innovation sets us apart in the competitive market. We actively listen to our customers’ feedback and preferences, incorporating their insights into our product range.

How do you handle competition in the beauty industry, and what strategies do you use to stay competitive?

The customer-driven approach allows us to create products according to the needs of young individuals. We place a significant emphasis on product design and packaging to ensure that our products perform well and look visually appealing.

What are the marketing strategies for Tier 2 and Tier 3 cities?

Marketing strategies for Tier 2 and Tier 3 cities involve connecting with customers through community events and collaborating with local influencers.

What are your plans for expanding Blur India’s reach and impact over the next five years, and what initiatives are you most excited about?

We at Blur India are focused on expanding into fragrance, body, and skincare, offering a wider range of beauty solutions to our customers. Additionally, we aim to make a positive impact on society through our initiative, ‘Blurforpaws’, where we become the voice for the voiceless.

How do you see the beauty industry evolving in the next five years, and how does Blur India plan to adapt and lead in that evolution?

Over the next five years, we plan to adapt by expanding our reach and impact by introducing new product lines. By staying ahead of these trends and catering to our customers’ needs, we aim to lead in this evolution and continue to provide innovative and conscious beauty solutions.

Also read: Ad land’s young guns: Jaiwant S Dhingra, Director - Marketing, Numero Uno Clothing

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