Ad Trends of the Week: Bold Ideas, Big Impact!

From breaking stereotypes to inspiring healthier choices, this week’s ad campaigns are making waves! A powerful message on choosing sports over negativity, a hilarious twist on Valentine’s traditions, the thrill of high-speed rides, and a celebration of wedding season in style—there’s something for everyone. Plus, fresh perspectives on individuality, premium notebooks, and a thought-provoking take on what truly matters in health coverage.

Sony sports Network

The major social awareness 'Choose Sports, Choose Life, Not Drugs' campaign was launched across Sony Sports Network and its 16M+ followers on social media. Aimed at educating the youth, the vibrant montage includes Indian sporting heroes showcasing the positive impact of sports on their lives. Inspired by the uplifting message of Akon’s latest song, this film aims to inspire youth to choose sports and a healthy lifestyle over drugs and negativity.

Cadbury 5 Star India

Extending this pattern, Cadbury 5 Star proposes that if uncles take over Valentine’s Day, the youth will quickly lose interest in participating in it, and the rituals around V-Day may vanish in no time. To test this theory, this year, the brand will spend its entire Valentine’s Week marketing budget on uncles - by paying older couples to go on dates and take over Valentine’s Day. The brand will also promote mushy Valentine’s Day videos made by older couples on social media platforms, so that uncles are everywhere this V-day - online and offline. 

Aprilia India

The newly released ad film brings alive the unbridled thrill and excitement that comes with riding the Aprilia RS457, capturing the essence of the bike’s promise to deliver unparalleled performance and adrenaline-pumping experiences. For brand ambassador John Abraham, the film shoot was nothing short of his real-life emotions of riding the Aprilia RS457. There is no mistaking the absolute thrill he experiences as soon as he opens the throttle on a purring Aprilia RS457. John’s excitement to hit the top speed, ace the apex while scrapping the knee, and the bike’s flawless support to provide a riding experience derived from its MotoGP lineage make for an engaging ad film.



Bata India

The latest Celebration campaign embraces weddings as a full-blown carnival where family and friends Make their Way to celebrate together in style. The new collection is specially designed keeping in mind the various wedding functions, for every wedding moment—from dancing the night away at the Sangeet to leading the Baraat with full energy or effortlessly juggling bridesmaid/groomsmen duties. With prices starting at just INR 999, the latest footwear range is available across 1900+ Bata stores, Bata.com and leading E-commerce platforms. 

Youva

Youva, from the house of Navneet Education has launched a new campaign #AClassApart, to promote Stellar and its range of premium notebooks. The campaign consists of a digital campaign and an ad film to drive the message of being unique & to celebrate those who think differently.

The campaign celebrates the spirit of individuality and excellence, inspiring students to embrace their uniqueness and set new standards in their journeys toward success.

Care Insurance

Built around the thought-provoking question, “Who cares?”, the campaign challenges common perceptions about Health Insurance while reinforcing that Care truly cares. It highlights crucial health and wellness aspects that impact individuals, such as the importance of maintaining a healthy lifestyle, healthcare coverage or affordability, room rent limits and long-term benefits of continuing with a Comprehensive Health Insurance.



Also Read: WARC Global Ad Trends: Global TV costs increase 31.2% post pandemic