CMO Speak: Prasanth Naidu on building trust & delivering value in fintech space

With a deep passion for integrating technology into finance, Prasanth Naidu has been instrumental in driving Moneyview’s transformation into one of India’s top-rated all-in-one financial apps. His expertise lies in balancing innovation, regulatory compliance, and customer-centric strategies, ensuring the platform delivers safe and seamless financial solutions to millions of users.

In conversation with Adgully, Prasanth Naidu, Chief Marketing Officer, Moneyview, speaks about venturing into fintech, and his strategies for maintaining excellence in a competitive industry, shaping Moneyview’s growth while prioritizing consumer trust and satisfaction, and much more.

What inspired you to pursue a career in financial technology, and how did your vision lead to the creation of India’s top-rated, all-in-one financial app?

My passion for technology has always driven my career. As the fintech space gained momentum, I saw an opportunity to blend technology with finance to empower consumers. At Moneyview, we aimed to create a platform that is not only user-friendly but also compliant with regulatory frameworks, ensuring safety for users. This vision, combined with a deep understanding of consumer pain points, led to the creation of a comprehensive app that serves as a one-stop solution for financial needs, offering everything from personal loans to insurance.

How do you manage the diverse responsibilities of leading a financial tech company, and what key challenges do you face in juggling these roles?

Leading a fintech company involves balancing multiple priorities, from marketing and compliance to customer experience and innovation. At Moneyview, regulatory compliance, especially with the Reserve Bank of India’s guidelines, is a critical focus. This can add complexity to marketing and product strategies. The greatest challenge is balancing innovation with the need to maintain a secure and compliant environment for users. Achieving this requires meticulous coordination and a consumer-first approach to build trust and deliver value.

What does a typical day look like for you as a leader in the fintech space? Could you share 5 to 7 key activities that you prioritize in your daily routine?

My day typically begins with a review of key metrics and product updates to ensure we are on track with our goals. I prioritize team meetings to align on upcoming initiatives and address challenges. I also engage with key influencers in the fintech and marketing spaces to stay ahead of industry trends. Collaborating closely with our product and regulatory teams helps maintain a balance between innovation and compliance. Strategic discussions on marketing and growth initiatives form an integral part of my routine, ensuring our strategies resonate with our audience.

Did you have any mentors or industry icons who guided you on your journey? How did their insights shape your approach to building a successful fintech platform?

I’ve been fortunate to have mentors who shaped my perspective, particularly in focusing on consumer-first strategies and understanding consumer behaviour. Influencers in the fintech community have played a key role in shaping how we approach various audience segments and markets. Their insights on customer-centricity and persistence have been invaluable in helping us ensure financial services are accessible and easy to use.

How do you maintain a healthy work-life balance in such a fast-paced industry? What are your go-to practices for managing stress and ensuring personal well-being?

Time management is key to maintaining balance. At Moneyview, we’ve worked remotely for the past three to four years, and as we transition to a hybrid model, I find it crucial to take regular breaks throughout the day. I play badminton or swim two to three times a week, which helps with stress and provides opportunities to interact with people outside my immediate circle. Spending quality time with family and exploring new places in Bengaluru on weekends keeps me grounded and rejuvenated.

Could you share some of the key milestones or achievements in your career and with the app? How have these accomplishments shaped your professional journey and contributed to the app’s success?

One of my proudest milestones was being part of the team that transitioned Moneyview into a holistic financial platform. Staying true to our values of being consumer-focused and regulatory-compliant has significantly contributed to our success. Key achievements include earning a 4.8-star rating on Google Play and launching 5–6 new products in the past year. Over the years, our efforts have been recognized within the industry, but the most rewarding aspect has been positively impacting millions of users’ lives.

How do you stay informed about the latest trends and innovations in the fintech industry? Are there any specific resources or strategies you rely on to stay ahead?

Platforms like Mad Over Marketing and W.A.R.C. keep me updated on marketing trends. Participating in industry juries, such as the Effies, offers exposure to cutting-edge work in the field. This mix of resources ensures I stay informed and innovative.

What drives your passion for the fintech sector? How do you ensure continuous growth and evolution in this competitive field while remaining relevant and successful?

My passion lies in fintech’s ability to simplify and transform financial lives. The dynamic nature of the sector motivates me to innovate and address consumer pain points. Building trust through transparent communication and authentic product offerings remains our core strategy, helping us stay relevant and successful in this competitive space.