Archies partners with Magicpin to redefine gifting experience

Archies, a brand in the social expression and gifting industry, has entered into a strategic partnership with magicpin, a hyperlocal discovery and savings platform.
This collaboration promises to revolutionize the gifting experience for consumers by combining Archies' heritage of personalized and thoughtful gifts with magicpin’s cutting-edge digital platform and expansive user base.

This partnership is rooted in a shared vision to expand the gifting market. Archies aims to enhance its digital footprint and engage with a broader, tech-savvy audience, while magicpin strengthens its platform by offering Archies' iconic products. With over 10 million users across India’s top 20 cities, magicpin provides Archies with access to high-intent shoppers actively seeking meaningful and personalized gifting options.
Varun Moolchandani, Executive Director of Archies Limited, commented on the collaboration, saying: "We are thrilled to join hands with magicpin to further solidify our position in the gifting category. This collaboration allows us to engage with a dynamic, tech-savvy audience, enhancing their gifting journey with our innovative and timeless offerings."
Naman Mawandia, CXO - Enterprise Brands at magicpin, added: "magicpin exists to create a marketplace that is more local, relevant, and celebrates the thrill of shopping and savings for all. That’s the magic of local. Our partnership with Archies reinforces our commitment to empowering businesses and customers alike, and we are excited to offer additional savings to all of our users on Archies through this collaboration."
Seasonal Campaigns and Strategic Promotions
The collaboration will focus on driving growth and engagement through targeted campaigns, promotional activities, and exclusive discounts, especially during high-demand gifting seasons. This initiative enables Archies to modernize its approach to customer engagement, while magicpin enhances its value proposition with a trusted brand synonymous with thoughtful gifting.

Metrics for Success
The partnership will measure success through key performance indicators such as sales growth, customer engagement, and repeat purchases. By leveraging their combined strengths, Archies and magicpin aim to redefine the gifting experience for India’s digital-first audience, ensuring convenience, personalization, and unmatched savings.
This collaboration represents a significant step forward in aligning traditional and digital experiences, paving the way for a seamless and impactful gifting journey.

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